*company description*
cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.
We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, diyers, handi-workers, artisans, and forever and always architects of things.
At cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.
So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: when we all make together, we make all things possible.
- let’s make!_
the *e-commerce marketing manager* (latam marketplaces) will lead strategy and execution across mercado libre and other key latin american platforms. This role drives growth through marketplace marketing strategies, campaign management, content optimization, and performance analysis, while collaborating with sales, product, and supply chain teams to ensure alignment on pricing, inventory, and brand positioning.
I. Roles and responsibilities
a. Strategic planning
- develop and implement ecommerce marketing strategies for mercado libre and other market places in argentina, chile, peru, colombia, ecuador, and other assigned accounts.
- identify marketing activities that support growth initiatives on marketplace platforms
b. Account management
- act as the primary point of contact for marketing activities for assigned accounts.
- manage relationships with key stakeholders to ensure alignment on goals and promotions.
C. Performance analysis
- monitor and analyze sales performance, traffic metrics, and kpis for all accounts.
- ability to prepare weekly, monthly, quarterly reports and insights for stakeholders.
- understand customer search trends & cricut’s brand positioning within each platform
d. Campaign management
- plan and execute marketing campaigns tailored to each platform/marketplace.
- manage promotional calendar, including product launches and seasonal promotions.
- maintain pacing levels within monthly, quarterly, & annual budgets
e. Content development
- oversee the creation and optimization of product listings to improve visibility and conversion rates.
- work closely with product marketing to ensure high-quality content
- manage brand stores within accounts, ensuring optimal customer shopping experience
f. Pricing and inventory management
- provide discovered insights around pricing & inventory to sales lead. Sales lead will own overall pricing & inventory, but marketing can provide insights from marketing-related findings.
- support sales with supply chain and pricing teams to set competitive pricing strategies.
- support sales with monitoring inventory levels to prevent stockouts and ensure timely replenishment. Monitor lost buy box % on amazon.
Ii. Key deliverables
a. Marketing strategy report
- comprehensive report outlining quarterly marketing strategies and budget allocations for respective countries and assigned accounts.
B. Campaign performance analysis
- weekly/monthly/quarterly performance reports detailing successes, challenges, and opportunities for improvement.
C. Optimized product listings
- regular updates to product listings based on seo best practices and market trends.
D. Promotional calendar
- a weekly calendar of promotions and key marketing initiatives for the year.
Iii. Tasks
a. Daily tasks
- monitor sales and traffic data across all accounts.
- respond to inquiries from amazon account representatives and the third-party reseller.
- walk the store of key accounts & channels to ensure positive customer experience
b. Weekly tasks
- review performance metrics and adjust marketing strategies as needed.
- audit & optimize paid search accounts (budgets, keyword coverage, cleanup, bid adjustments)
- conduct competitor analysis to identify trends and opportunities
c. Monthly tasks
- hold strategy and performance review meetings with stakeholders.
- prepare monthly amazon review deck for key accounts
- plan upcoming monthly campaigns and promotional activities.
D. Quarterly tasks
- perform a comprehensive review of account performance and adjust long-term strategies accordingly
- conduct search trend audits & ad coverage analysis. Provide sales & broader teams recommended changes in ad coverage
- collaborating with sales prepare customer presentations (qbr)
- refresh pr