We are seeking a highly skilled, data-driven *seo & ppc growth manager* to lead and execute both organic and paid search strategies across google, bing, amazon, ebay, walmart, and meta (facebook/instagram).
this hybrid role requires deep expertise in seo best practices, ai-driven optimization, schema implementation, and marketplace product listing seo—combined with advanced paid advertising management.
*key responsibilities*:- * organic search optimization*: develop and implement seo strategies to increase rankings and visibility on google and bing.
- conduct keyword research, competitive analysis, and serp tracking to identify high-value opportunities.
- optimize on-page and technical seo elements including schema markup, robots.txt, sitemaps, meta tags, and structured data.
- * marketplace seo & product listings*:optimize product titles, bullet points, descriptions, backend fields, and keywords for amazon, ebay, and walmart.
- leverage customer search behavior and marketplace insights for maximum product discoverability.
- partner with creative teams on image seo (alt text, naming) and enhanced content (a+).
- * paid advertising (ppc)*: plan, launch, and optimize ppc campaigns across amazon, walmart, google, bing, and meta.
- manage ad spend efficiently to maximize roas while ensuring compliance with adult advertising policies.
- perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.
- run a/b tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.
- * ai & automation*:utilize ai-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.
- recommend and implement ai-driven triggers to improve indexing, campaign scale, and profitability.
- * shopify store optimization*:optimize multiple shopify storefronts for site speed, mobile experience, and technical seo health.
- ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.
- * performance tracking & reporting*:track and analyze performance across seo and ppc using google analytics, search console, and marketplace dashboards.
- report on rankings, traffic, conversions, ctr, cpc, cpa, and revenue impact with actionable insights.
- provide strategic recommendations to balance growth with compliance and profitability.
*qualifications*:- 5+ years of combined experience in seo and ppc campaign management.
- proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries.
(ideally within the adult industry due to advertising & compliances restrictions)- hands-on experience with google ads, bing ads, meta ads manager, and amazon/walmart ads.
- strong technical seo skills (schema, sitemaps, robots.txt, structured data).
- familiarity with shopify seo and marketplace optimization (amazon, ebay, walmart).
- data-driven mindset with advanced analytics and reporting skills.
- experience with ai-driven seo/ppc tools a strong plus.
- ability to navigate compliance restrictions in the adult category with creativity and resilience.
*about * & company* & company is a global leader in business process outsourcing (bpo) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services.we specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool.we firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.