Role overview
we are seeking a results-driven seo specialist with at least 2 years of professional experience to join our team. In this remote, full-time role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable roi for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity to elevate local seo and content strategy.
key responsibilities
* technical & on-page seo: conduct comprehensive seo audits and implement strategies to improve overall site performance, health, and speed.
* research & strategy: perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.
* content creation: utilize copywriting skills to develop and execute effective, seo-driven content strategies.
* local seo mastery: optimize and manage local seo presence across google business profiles and relevant industry directories.
* performance tracking: monitor, analyze, and report on organic performance metrics utilizing google analytics, search console, and semrush.
* technical collaboration: work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.
* industry adaptability: stay informed on major search algorithm updates and evolving seo trends to proactively pivot strategies.
* reporting: contribute to monthly performance reporting by providing actionable insights and clear optimization suggestions.
* launch support: oversee the foundational seo setup and execution for the launch of new websites and landing pages.
qualifications & skills
required:
* experience: 2+ years of hands-on seo experience in an agency or in-house environment.
* seo tools: high proficiency with industry-standard platforms including semrush, ahrefs, screaming frog, and google search console.
* core competencies: strong, practical understanding of technical seo, local seo, and on-page optimization best practices.
* platform knowledge: working knowledge of html, css, and major cms platforms (especially wordpress, elementor, and oxygen ).
* data analysis: familiarity with google analytics 4 (ga4) and a strong ability to interpret raw data into actionable strategies.
* communication: excellent verbal and written communication skills, with the ability to explain complex seo concepts to both technical and non-technical stakeholders.
* organization: highly detail-oriented with excellent time-management skills.
bonus points (preferred):
* experience working specifically with home service businesses (e.g., moving, junk removal, hvac, garage doors).
* basic web development knowledge to assist with technical implementations.
* proven background in content strategy or professional copywriting.
* active google analytics and google ads certifications.
schedule & logistics
* employment type: full-time, remote position.
* workload: 8-hour daily shift, monday through friday.
* schedule: working hours strictly aligned with standard us business hours .