El taxonomy & seo sr manager diseña, mantiene y optimiza la estructura de información, la taxonomía del catálogo y las estrategias de seo para posicionar a comex en buscadores tradicionales y motores basados en ia. Reportaras al sr product owner.
main responsibilities
* taxonomía y estructura: diseñar y mantener la taxonomía del catálogo, asegurando consistencia en todas las plataformas y aplicando estándares semánticos y de metadata.
* seo técnico y contenido: implementar estrategias de seo técnico y optimizar contenido para mejorar posicionamiento orgánico, coordinando con áreas clave.
* traducción técnica: convertir información técnica en contenido claro y útil para diferentes audiencias, con lineamientos editoriales y narrativas de producto.
* seo para ia: preparar contenido estructurado y optimizado para motores de búsqueda basados en ia (chatgpt, gemini, etc.), garantizando visibilidad y confiabilidad.
* optimización y análisis: monitorear métricas de seo, realizar auditorías y proponer mejoras continuas en taxonomía y contenido.
qualifications
* licenciatura en mercadotecnia, comunicación, ux o afines.
* fuerte experiencia en seo y taxonomía.
* conocimiento profundo de herramientas de seo
* conocimiento deseable en algolia u otros motores de búsqueda interna.
* familiaridad con schemas estructurados, json-ld y análisis semántico.
* excelentes habilidades de redacción y simplificación de contenido técnico.
* inglés intermedio–avanzado.
about us:
here at ppg we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
ppg: we protect and beautify the world
through leadership in innovation, sustainability and color, ppg helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and follow @ ppg on twitter.
the ppg way
every single day at ppg:
we partner with customers to create mutual value.
we are "one ppg" to the world.
we trust our people every day, in every way.
we make it happen.
we run it like we own it.
we do better today than yesterday – everyday.
ppg provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email
ppg values your feedback on our recruiting process. We encourage you to visit and provide feedback on the process, so that we can do better today than yesterday.
benefits like insurance, pension plan, will be discussed with you by your recruiter during the hiring process.
ppg pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. Ppg considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.