Executive marketing director for entertainment industry
the ideal candidate will possess a strong background in marketing strategy, with experience in leading cross-functional teams and driving business growth. Key responsibilities include defining and executing the group-wide marketing strategy, aligning business priorities with marketing initiatives to ensure consistency in brand message and experience globally.
* develop and deploy integrated marketing campaigns combining performance marketing, traditional channels, and digital innovation.
* ensure customer-centricity, creativity, and data-driven decision making in campaign development.
integrated marketing execution:
* oversee digital growth strategy, including sem, paid media, crm, content, seo, and e-commerce performance.
* optimize digital funnels for acquisition, conversion, loyalty, and roi.
traditional marketing & media strategy:
* execute high-impact offline marketing campaigns across tv, radio, print, and out-of-home.
* champion creative excellence and media innovation elevating brand visibility and emotional appeal.
franchise & international collaboration:
* partner with global franchise teams to ensure alignment and adaptation of brand strategy to local contexts.
* provide leadership and oversight for international marketing execution, ensuring consistency with group guidelines.
executive stakeholder engagement:
* collaborate closely with the ceo and executive team on growth initiatives, positioning strategies, and key launches.
* act as the marketing voice in business decisions, bringing insights that shape group-wide innovation.
team leadership & talent development:
* lead and inspire a high-performance marketing team, fostering creativity, accountability, and continuous growth.
* cultivate a culture of excellence, experimentation, and collaboration.
analytics, roi & optimization:
* establish strong marketing analytics capabilities to measure, report, and optimize performance across channels and regions.
* ensure marketing investments are accountable, efficient, and strategically aligned.