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Senior marketing specialist

Xico, Ver
Fedex Express
Publicada el 22 junio
Descripción

About the company: federal express holdings (mexico) and company, s. En n. C. De c. V. is a leading company in the logistics and transportation sector in mexico. With a proven track record of excellence in the market, we provide innovative and high-quality solutions to our clients. Working with us means becoming part of a team committed to excellence and professional growth.
location: the position is based in santa fe, cdmx.
key responsibilities market intelligence & competitive analysis continuously monitor macro and micro market trends, emerging business models, and competitor dynamics through advanced analytics and real-time dashboards.collect, integrate, and analyze large datasets across internal and external sources to produce strategic market intelligence and drive business recommendations.conduct in-depth financial modeling, predictive forecasting, and scenario planning to support go-to-market strategies and long-term planning.translate complex datasets into actionable intelligence through executive-ready reports and dynamic visualizations using bi tools (e.g., tableau, power bi).partner with research agencies and internal teams to design custom market studies, define hypotheses, and apply statistical methods to uncover growth opportunities.perform ongoing capability assessments and gap analyses across business units, identifying key levers for revenue and margin improvement.lead analysis of product and project performance by developing kpis, attribution models, and insights frameworks that guide investment decisions.collaborate with cross-functional teams to define data and analytics requirements for tools and systems supporting product and business development initiatives.customer experience & commercial enablement (business intelligence focus) lead omnichannel customer journey analysis by leveraging data to identify pain points, measure impact, and optimize service strategies through actionable insights.ensure data-driven execution of marketing plans, customer segmentation, and commercial enablement programs, aligning with customer behavior and performance metrics.design and implement analytics frameworks to measure and enhance the end-to-end customer experience across product, marketing, and technology touchpoints.collaborate cross-functionally to prioritize customer-facing improvements using quantitative methods predictive modeling.develop dashboards and performance tracking tools to drive excellence in customer operations and continuously improve experience delivery.internal collaboration & development partner closely with the commercial and strategy teams to translate business objectives into data-driven growth initiatives, using forecasting models and performance analytics.build strong relationships with stakeholders to understand commercial needs and deliver insights through bi tools (e.g., power bi, sql, excel, internal tools).provide analytical support for the creation and evaluation of promotional content and campaign performance, working with media agencies to refine targeting and roi.support capability building within the team by mentoring junior analysts and promoting the use of advanced analytics, automation, and self-service bi tools. Qualifications bachelor's degree in marketing, business or related field.5+ years of experience in marketing, brand management, or a related function.proven success in designing and executing integrated marketing strategies.strong analytical, strategic thinking, and project management skills.experience leading market research, working with data, and delivering actionable insights.understanding of customer journey mapping and customer experience strategies.strong interpersonal skills with the ability to influence and collaborate cross-functionally.bilingual (spanish and english) proficiency. Fedex is consistently named among the most valuable and admired brands worldwide. Some of our recent awards include:
2020 – fortune's world's most admired companies (#14)2019 – fortune's best places to work (#15)2019 – one of forbes' "best employers for diversity"fedex lac 2020 included in the great place to work latin america's best places to work ranking (#24)2021 – fedex mexico was included in the gptw ranking for 18 consecutive years2020 – fedex mexico received the cemefi certification for 13 consecutive years, reaffirming fedex as a socially responsible company2021 – fedex chile was recertified with giro limpio, a seal from the sustainable energy agency aimed at improving energy efficiency in the land transportation sector through reducing fuel consumption and greenhouse gas emissionsfedex uruguay in 2019 was selected by gptw among the top 5 best companies to work for.

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