Smm & content managerabout go offergo offer is an edtech company that helps it professionals from various countries enter the us and european job markets.we have created an ecosystem that includes:- ai-powered gooffer hub platform for job matching and interview preparation- career programs and personal mentorship- automated tools for large-scale job searchingabout the positionwe are looking for a smm & content manager who will become the voice of go offer in the digital space and systematically build our social media presence.you will create content strategy, extract expertise from the team, package client success stories, and build a community around our brand.your areas of responsibilitytelegram (main platform)content strategy and planning:- development and maintenance of content calendar- defining topics, formats, and publication frequency- balance between educational and sales contentinformation gathering and content creation:- proactive information gathering from team experts (mentors, coordinators, ceo)- conducting interviews with clients for case studies- packaging success stories into long-form posts and articles- creating educational content about careers, job search, and interviewspublications and engagement:- daily posts (5-7 posts/week)- working with comments and feedback- monitoring reactions and adjusting strategyadvertising integrations:- finding and purchasing ads in relevant telegram channels- negotiating with channel owners- tracking placement effectivenesslinkedincross-posting and adaptation:- adapting content from telegram for linkedin (different tone of voice)- publishing articles and posts on behalf of company and ceo- translating content to english (with ai assistance + editing)instagramsupport and ideas:- generating ideas for stories and reels- partial content assistance- coordinating with designer (if creatives needed)community managementcommunity engagement strategy:- developing approaches to audience interaction- working with client reviews and case studies- moderating discussionslong-form content and partnershipscreating in-depth content:- writing long-form articles for telegram, blog, medium- client case studies (from interview to publication)- expert articles based on team experiencepartnerships:- finding opportunities for guest publications- collaborations with other career/edtech communities- organizing joint activitiesrequirementsmust have:experience in smm and content marketing- managing telegram channels (preferably in edtech/career niche)- experience working with linkedin- ability to create different content formats (posts, long-form, case studies)proactivity and "journalistic" approach- ability to extract information from people (interviews, briefings)- don't wait for content to be given to you — go and gather it yourself- know how to ask the right questions to expertsexcellent writing skills (copywriting)- lively, engaging style (not ai-generated dryness)- ability to package client stories emotionally- adapting tone of voice for different platformssystematic and organized- ability to maintain content calendar- capability to work with multiple platforms simultaneously- discipline in meeting deadlinesnice to have:experience in edtech or career projectsknowledge of smm automation (ai tools, schedulers, chatbots)basic design skills (canva, figma) for creating simple creativesexperience purchasing ads in telegramexperience with partnerships and collaborations