Programmatic Strategist (Remote Mexico) - Future Opening
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation to cut through the noise and drive pipeline for SaaS and B2B brands. If you live for performance, love solving hard problems, and want your work to mean something, you’ll fit right in.
About the Role
The Programmatic Strategist is a client‑facing role responsible for day‑to‑day management of our Programmatic clients, including campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.
What You’ll Do
- Campaign Management: Build and optimize programmatic campaigns across DSPs (DV360, The Trade Desk, etc).
- Strategy Development: Collaborate with internal teams to create comprehensive media strategies aligned with client objectives.
- Data Integration: Leverage first‑party and third‑party data for precise audience targeting and segmentation.
- Planning and Setup: Implement programmatic campaigns across various Demand‑Side Platforms (DSPs) such as DV360 and The Trade Desk.
- Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
- Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
- Team Collaboration: Work closely with creative, analytics, and account teams for cohesive campaign execution.
- Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates and strategy adjustments.
- Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.
What You’ll Bring
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
- Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
- Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
- Strong cross‑collaboration skills, both within the organization and externally (client‑facing), with excellent interpersonal and communication abilities
- Solid analytical ability, exceptional attention to detail, and a results‑oriented mindset, capable of balancing multiple projects effectively
Goals
- NSM Attainment: 100%
- CSAT: 4.4+
What We Offer
- Competitive base salary
- Comprehensive benefits including medical, dental, vision, disability, and life insurance (100% employer‑paid for you, 50% for dependents in US, Canada, Mexico)
- Mental health: access to certified therapists through Spring Health, membership to Headspace
- Physical health: physical therapy through Omada, Aaptiv workouts, One Medical membership
- Time off: Unlimited PTO (2‑week minimum), paid company holidays, Birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave
- Financial: traditional & Roth 401k with 3% company match; annual bonus based on tenure
- Annual company‑wide retreat
Work Environment Requirements
As a remote‑first company, you’ll work from your home office in Mexico. You must have permanent residence and work authorization in Mexico, reliable internet access, and be able to operate a laptop. You must be able to remain stationary for extended periods and interpret written and verbal communication.
Additional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr