Job title: digital advertising expert
we are seeking a skilled and experienced digital advertising professional to develop and execute effective online campaigns. The ideal candidate will have a proven track record of driving lead generation through targeted digital marketing efforts.
1. main responsibilities:
2. create and implement strategic digital media plans, including market research, platform selection, benchmarking, messaging, and audience identification.
3. collaborate with marketing teams to maintain a consistent brand voice and message across all digital programs.
4. stay up-to-date with the latest digital marketing trends and potential new channels and strategies to stay ahead.
5. set up and execute successful lead generation, conversion, and sales campaigns using various digital advertising platforms.
6. monitor and optimize results using vendor-specific dashboards, google analytics, and marketing analytics reports.
required skills and qualifications:
* 5+ years of experience managing digital paid ad campaigns for multiple industries and geographical locations.
* ba/bs or equivalent working experience.
* knowledge of various paid marketing channels and technologies, including paid search, retargeting, social network advertising (facebook, twitter, linkedin, pinterest, and more), and content distribution and placement networks like outbrain and taboola.