Job description
we are seeking a visionary executive marketing director to lead our marketing strategy across all brands and markets.
key responsibilities
* develop a group-wide marketing strategy aligning business priorities with marketing initiatives to ensure consistency in brand message and experience globally.
* guide the evolution of brand architecture ensuring relevance differentiation and emotional connection across diverse audiences.
integrated marketing execution
* develop and deploy integrated marketing campaigns combining performance marketing traditional channels and digital innovation.
* ensure customer-centricity creativity and data-driven decision making in campaign development.
performance marketing & e-commerce
* oversee digital growth strategy including sem paid media crm content seo and e-commerce performance.
* optimize digital funnels for acquisition conversion loyalty and roi.
traditional marketing & media strategy
* execute high-impact offline marketing campaigns across tv radio print and out-of-home.
* champion creative excellence and media innovation elevating brand visibility and emotional appeal.
franchise & international collaboration
* partner with global franchise teams to ensure alignment and adaptation of brand strategy to local contexts.
* provide leadership and oversight for international marketing execution ensuring consistency with group guidelines.
executive stakeholder engagement
* closely collaborate with the ceo and executive team on growth initiatives positioning strategies and key launches.
* act as the marketing voice in business decisions bringing insights that shape group-wide innovation.
team leadership & talent development
* lead and inspire a high-performance marketing team fostering creativity accountability and continuous growth.
* cultivate a culture of excellence experimentation and collaboration.
analytics roi & optimization
* establish strong marketing analytics capabilities to measure report and optimize performance across channels and regions.
* ensure marketing investments are accountable efficient and strategically aligned.
qualifications: 10 years of senior marketing leadership experience. Brand strategy expertise. Global brand experience desirable.