About us:
at near, we help top talent in latin america find remote roles with us companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
about the role:
we are looking for an email marketing strategist/manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data-driven approach to improve performance continuously. As a hands-on contributor, you will work across teams to ensure integrated campaigns and optimize email strategies at every stage.
responsibilities:
* build and execute a roadmap to 5x list growth in 12 months.
* define and oversee the creation of lead magnets (reports, calculators, webinars, playbooks).
* build and maintain a robust segmentation and personalization framework to tailor messaging, improve engagement, and drive conversions across all lifecycle stages.
* oversee the creation of custom welcome journeys and optimize all existing sequences.
* define and implement a simple lead scoring model based on fit, behaviors, and engagement.
* develop a content plan for each segment to deliver the right message at every stage of the funnel.
* track, report, and optimize key metrics, including list growth, engagement (open rate), mqls, meetings booked, and revenue.
* partner cross-functionally (seo, content, design, sales) to ensure integrated and aligned campaigns.
must-haves:
* 5+ years of marketing experience, with at least 3 years focused on email/lifecycle marketing in a b2b or saas environment.
* demonstrated ability to grow email lists and convert them into revenue-generating channels.
* hands-on experience with email automation tools, specifically hubspot (or similar), for campaign management, workflows, and reporting.
* strong copywriting skills with a focus on clear, conversion-oriented email messaging.
* analytical mindset with experience in a/b testing, lead scoring, and data-driven decision-making.
* proven track record of designing and optimizing nurture campaigns with icp-targeted messaging that move leads from awareness to booked calls.
* strong organizational skills and the ability to work independently to execute high-impact campaigns.
* ability to define and implement segmentation strategies for targeted messaging and increased engagement.
nice-to-haves:
* experience in a startup or agency environment.
* familiarity with content strategy and cro best practices.
benefits:
* 100% remote role.
* compensation in usd.
* time off: 14 vacation days, us working holidays + 4 local floating holidays, birthday off.
* health insurance stipend.