Eaton's epg chd ep latam division is currently seeking a supervisor de marketing y comunicación - latam.
what you'll do
leads marketing communications and brand strategy for mexico and latam, translating commercial priorities into high‐impact brand, digital, and demand‐generation initiatives. Owns the marcom roadmap, budget execution, performance analytics, and digital transformation plan, enabling sales effectiveness, accelerating lead conversion, and strengthening eaton's value proposition across channels and markets.
job responsibilities
* strategy & brand leadership – own regional marcom and brand strategy aligned with geis latam growth priorities. Define clear positioning, messaging, and go‐to‐market narratives.
* demand generation & digital transformation – lead digital platforms (website, seo/sem, e‐commerce assets, automation). Own lead‐nurturing and crm integration model.
* commercial enablement – develop sales tools (digital & physical) that drive conversion and differentiation. On‐time support in key growth initiatives ("needle movers"). Leads and manages the co‐marking fund with our distributors to ensure brand and spent alignment.
* performance, analytics & budget – own marcom budget planning, execution, and roi. Define kpis, dashboards, and control mechanisms.
* people & cross‐functional leadership – lead and develop regional marcom analysts. Act as a strategic partner to sales, product, and leadership teams.
qualifications education level required
* bachelor's degree in marketing, business administration, engineering or similar area. Master's degree (preferred)
years of experience required
* >7 years in marketing communications b2b or product management
area of expertise
* must have strong b2b profile in branding, communications, marketing, sem/seo, business analytics
technical knowledge
* experience as manager of people +3 years (must)
* advanced english (must)
* design software expertise (indesign, illustrator, adobe creative cloud, photoshop, corel draw, etc.)
* powerpoint advanced (must)
leadership model competencies
* drives digital mindset enablement
* builds organizational capabilities
gets results
* functional competencies p/d
additional information
* internal communication scope: all departments and functions within geis latam and the division.
* external communication scope: clients (distributors, end-users, epcs), and suppliers.
working conditions
office-based, with potential exposure to standard workplace and commuting risks.
job decisions
* develop marcom plans in collaboration with marketing and sales leadership.
* marcom budget to support brand elevation and penetration.
* developing and tracking marketing performance metrics at the regional level.
* defining the commercial digitalization roadmap and leading its implementation.
* defining go‐to‐market strategies and target segments with its sales tools.
we are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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