**In-House SEO Specialist** **ONLY ENGLISH RESUMES WILL BE CONSIDERED.** **Location**: Remote **Department**: Marketing / Growth **Reports To**: Head of Marketing / CMO As our **In-House SEO Specialist**, you’ll drive **organic growth and discovery** across our website, blog, and campaigns — ensuring Sterling Forever is seen by the right audience at the right time. You’ll work at the intersection of **fashion, content, and data**, optimizing copy, product pages, landing pages, and campaigns while collaborating closely with creative, marketing, and ecommerce teams. If you love **making a brand more discoverable while maintaining its style and personality**, this is your role. **What You’ll Do** **SEO & Content Strategy** - Own Sterling Forever’s SEO strategy to grow **organic traffic, brand awareness, and ecommerce revenue**. - Conduct keyword research and competitor audits to uncover creative opportunities for product pages, gift guides, blogs, and landing pages. - Optimize copy and content while keeping the **brand’s voice stylish, approachable, and aspirational**. - Collaborate with creative and copy teams to ensure SEO efforts amplify the **fashion-forward storytelling** behind each collection. **Technical SEO** - Monitor website health and performance using **Google Search Console, Ahrefs, SEMrush**, and other tools. - Identify and fix technical SEO issues: crawl errors, site speed, redirects, indexing, and structured data. - Partner with developers on **site architecture, internal linking, and product schema** to ensure search performance supports both growth and UX. **Creative Collaboration** - Work closely with marketing, creative, and ecommerce teams to ensure SEO is baked into **product launches, campaigns, and seasonal collections**. - Provide insights on trends and audience search behavior to influence content planning, blog topics, and collection storytelling. **Analytics & Reporting** - Track KPIs: organic traffic, keyword rankings, conversion rate, and search-driven revenue. - Conduct A/B tests and analyze results to refine content strategy and SEO tactics. - Provide actionable insights to marketing leadership to align SEO with broader brand growth goals. **What You’ll Bring** - 5+ years SEO experience, ideally in **fashion, beauty, jewelry, or lifestyle DTC brands**. - Strong understanding of **on-page, technical, and off-page SEO** best practices. - Experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar. - Data-driven mindset with a **creative lens** to maintain brand tone in SEO efforts. - Excellent communicator who can collaborate across creative, marketing, and ecommerce teams. - Passion for **fashion, trends, and making a brand discoverable** online. **Bonus Points** - Experience with **Shopify or Shopify Plus**. - Familiarity with structured data, site migrations, and technical SEO audits. - Some HTML/CSS knowledge to implement on-page optimizations. - Experience building creative, fashion-forward content strategies that drive organic traffic. **Success Looks Like** - Sterling Forever is consistently **discoverable by trend-conscious shoppers** in search. - Product pages, blogs, and landing pages rank for relevant, high-intent keywords while reflecting the **brand’s voice and style**. - Technical SEO is seamless, keeping the site fast, healthy, and user-friendly. - Measurable growth in **organic traffic, conversions, and repeat customer engagement**. Pay: From $37,000.00 per month
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