The business analyst (latam region) plays a pivotal role in driving data-based decision-making and operational excellence across mexico and latin america. This role involves analyzing business performance, supporting sales and supply teams, forecasting demand, identifying risks and opportunities, and generating actionable insights to optimize regional operations.forecasting & performance analysisconduct monthly reviews of forecasts by sku and month (mx + latam) to ensure alignment with sales and supply objectivesanalyze various aspects of the business to support strategic and operational decision-makingidentify and evaluate growth opportunities and risks across the regionprovide insights and recommendations to management based on market trends, sales performance, and operational dataanticipate potential shortages and proactively flag them to the supply teamdata analytics & reportingdevelop and maintain data models to improve analytical accuracy and efficiencydefine, monitor, and analyze regional kpis to track performance and identify areas for improvementcreate and automate reports and dashboards to enhance visibility across departmentgenerate weekly availability reports and monthly sell-out reports for management and stakeholdersconduct monthly sell-out data gathering, cleaning, and consolidation, ensuring accuracy and timely upload to the international databaseanalyze and maintain assortment dashboards to track product lifecycle and performancebusiness intelligence & market insightsdevelop sales and market intelligence to support commercial strategiesprovide insights into replenishment timing and stock optimization to maintain availability and reduce excesscontinuously improve analytical tools and reporting systems to enhance data reliability and efficiencytest and implement new reporting functionalities in collaboration with it or bi teamslaunch & product managementcoordinate and support the launch process of new products, ensuring timely delivery and accurate data setupdefine launch quantities and phasing in collaboration with business administration and sales, ensuring alignment with budget and demand forecastsprepare and share launch placeholders for newness and upcoming collectionssku management & data governanceoversee oor cleaning, removing inactive skus without stock to maintain system integrityalign with gilps and propose solutions for short skusperform data transformation and item master creation, ensuring accuracy in system recordsprocess optimizationdrive continuous improvement of analytical and operational processes across regionsautomate recurring tasks and develop new tools to streamline reporting work flows.collaborate with cross-functional teams to ensure data consistency, process efficiency, and cost-effectivenessqualificationsbachelor's degree in business administration, economics, engineering, data analytics, or related field3–5 years of experience in business analysis, forecasting, or supply chain analytics (preferably in a regional or multinational context).proficiency in excel, power bi, sql, or similar data tools; experience with erp systems (e.g., sap, oracle) is an advantage.strong analytical, problem-solving, and communication skills.experience in data visualization, process automation, and kpi monitoring.fluent in english and spanish (portuguese is a plus)key competenciesanalytical thinking and attention to detailproactive and solution-oriented mindsetstrong collaboration across regional and global teams.ability to manage multiple priorities and deadlines.continuous improvement and innovation mindset.