*summary*:
- gerentes de marcas locales o especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
*about the role*:
*major accountabilities*
- implement national brand strategy in the field through robust tactical execution plans.
- identify business opportunities and develop local initiatives to expand patient access.
- segment and prioritize target physicians based on medical, behavioral, and institutional criteria.
- build and nurture long-term relationships with key stakeholders in public and private healthcare settings.
- generate insights to inform marketing, medical, and market access strategies.
- develop advocacy plans with top influencers to support early diagnosis and guideline development.
- coordinate cross-functional efforts with market access, medical affairs, and patient advocacy teams.
- use crm systems to document activities, manage territory plans, and track kpis.
- monitor and analyze sales performance using data to optimize decision-making and territory strategy.
- ensure compliance with internal policies and external regulations.
*key performance indicators*
- execution rate of tactical field activities (calls, meetings, events)
- growth in diagnosed and treated patient population
- number and quality of engagements with kols and institutional stakeholders
- advancement of access initiatives in public/private segments
- timely and accurate crm reporting
- data-driven decision-making and adaptability in the field
- achievement of sales targets and market share growth
*work experience*
- bachelor’s degree in life sciences, medicine, pharmacy, or related field
- minimum of 3 years of experience in hematology, oncology, or rare diseases
- proven track record in field sales, preferably in specialty care
- experience engaging both public and private sector healthcare professionals
- previous experience with commercial access models is a plus
*skills & competencies*
- strong knowledge of the mexican healthcare system and its key decision-makers
- understanding of rare diseases and hematology/oncology therapeutic areas
- excellent analytical and strategic thinking skills
- strong resilience, autonomy, and problem-solving capabilities
- effective communication, influencing, and negotiation skills
- experience in advocacy planning and stakeholder mapping
- basic english proficiency (reading and writing)
- familiarity with crm tools and digital platforms
- business acumen and orientation toward access and commercial performance
*benefits and rewards*
*commitment to diversity and inclusion*
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Division
international
business unit
innovative medicines
location
mexico
site
insurgentes
company / legal entity
mx06 (fcrs = mx006) novartis farmacéutica s.a. de c.v.
Functional area
marketing
job type
full time
employment type
regular (ventas)
shift work
no
*ajustes de accesibilidad*: