Role summarythe sr. Manager, it marketing applications lead defines and executes the technology and data strategy enabling bridgebio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with marketing, commercial operations, and it to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight-driven campaigns that improve engagement, efficiency, and roi. This hybrid role is based in san francisco.responsibilitiesdevelop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across bridgebio’s portfolioserve as the it lead for marketing enablement, aligning tools and data integration across systems such as adobe marketo, salesforce marketing cloud, veeva crm, and veeva promomatsmanage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with bridgebio it standardspartner with marketing analytics and other teams across commercial and it to integrate campaign data into the commercial data warehouse and visualization tools (e.g., power bi, tableau)deliver reporting and insights for marketing kpis across paid, owned, and earned channels to improve decision-making and performance trackinglead it readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with crm and mdm environmentsdrive continuous improvement and innovation in digital marketing technologies, applying ai-enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilitiesqualificationsbachelor's degree in information systems, computer science, or marketing analytics required7+ years of it or digital technology experience supporting marketing, commercial, or digital operations in the biotech or pharmaceutical industrystrong expertise in marketing technology ecosystems including marketo, salesforce marketing cloud, veeva crm, promomats, and hosting/cms systems such as wpengine and sanity.ioskilled in analytics and integration tools such as power bi, snowflake, and google analytics, with understanding of seo/sem tagging, campaign attribution, and data governancefamiliarity with healthcare marketing compliance standards, including hipaa, gdpr, and can-spamproven ability to manage vendors, coordinate complex projects, and align it capabilities with business goalscollaborative and detail-oriented, committed to continuous learning and partnership to advance bridgebio’s mission of delivering meaningful medicines to patients
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