This is a hybrid role: this position requires to work 3 days on site 2 days at home remote on a full-time basis
the cadillac/buick/gmc brand manager works to build a strategy to create a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception.
they may assist with the development and implementation of the marketing strategy as it aligns with company objectives.
*what you'll do*:
- lead the creation and execution of innovative advertising campaigns that resonate with diverse audiences across global markets.
- ensure campaigns align with the brand's global positioning and business objectives
- leverage local market automotive data and analysis to identify trends, working with in-market teams to implement appropriate advertising tactics to best reach targets
- utilize tools to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer bases
- work closely with diverse in-market teams, product and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective advertising approaches
- ensure that all advertising efforts for assigned categories maintain brand integrity and consistency across different regions and platforms, adhering to brand guidelines and tone
- develop and manage global advertising resources, ensuring efficient allocation across markets and channels
- global advertising advocate that champions the needs of the regions, socializes best practices and monitors roai
- stay up-to-date with the latest trends in automotive advertising, introduce innovative approaches to keep the brand at the forefront of the industry
- provide leadership and guidance to regional advertising teams, fostering a collaborative, inclusive, and high-performance culture
*additional job description*:
*qualifications*:
- bachelor's degree in marketing, advertising, business, or a related field.
master's degree is a plus
- minimum of 7-10 years of experience in branding/marketing, with at least 3-5 years in a global or regional role within the luxury industry or a similarly dynamic industry
- proven experience in managing large-scale, multi-market advertising campaigns
- strong understanding of both digital and traditional advertising channels
- prior leadership experience, effective communicator, and strong project management skills.
- ability to work in a fast-paced, dynamic environment with multiple stakeholders
- experience in cross-cultural communication and a strong understanding of global market nuances.
- this position requires the ability to legally operate motor vehicle on a regular basis
in case you need any reasonable adjustment to continue with your process, let your recruiter know.
*non-discrimination and equal employment opportunities*
general motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
we respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.
we believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within general motors.
*about gm*:
our vision is a world with zero crashes, zero emissions and zero congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
*why join us*:
we believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.
every day, we want every employee to feel they belong to one general motors team.
*non-discrimination and equal employment opportunities*:
general motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
we strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
*accommodations*: