Job summary: biwin is seeking an experienced e-commerce manager to manage and grow our online sales channels. The ideal candidate will lead our e-commerce strategy, enhance online business performance, and optimize the digital shopping experience for consumers. This position is essential for expanding our direct-to-consumer sales channels and increasing online brand visibility.
key responsibilities:
• e-commerce strategy:
o develop and execute comprehensive e-commerce strategies to increase online sales
o manage and optimize performance on official company online store and third-party e-commerce platforms (such as amazon, newegg, best buy, etc.)
o establish annual e-commerce business goals and key performance indicators
• platform management:
o oversee product listings, content updates, and inventory management
o ensure consistency of product information and pricing across all e-commerce platforms
o optimize product pages to improve conversion rates and user experience
• data analysis:
o analyze e-commerce platform data to guide decision-making and strategic adjustments
o monitor key metrics such as traffic, conversion rates, average order value, and cart abandonment rates
o provide detailed sales reports and trend analysis
• digital marketing:
o collaborate with the marketing team to develop e-commerce-specific marketing campaigns
o manage search engine marketing and display advertising campaigns
o implement email marketing and customer retention strategies
• inventory & order management:
o coordinate with the supply chain team to ensure product availability
o monitor order fulfillment processes and customer service levels
o resolve inventory and logistics-related issues
• market trend analysis:
o research e-commerce trends and consumer buying behaviors
o monitor competitors' online activities and performance
o identify growth opportunities and potential partnerships
qualifications:
• 3+ years of e-commerce management experience in consumer electronics or related industries
• familiarity with major e-commerce platform operations and optimization (amazon, newegg, etc.)
• data analysis and interpretation skills, with knowledge of e-commerce analytics tools
• strong project management and multitasking abilities
• in-depth understanding of digital marketing and e-commerce trends
• excellent communication and collaboration skills
• bachelor's degree in e-commerce, marketing, business administration, or related field
• proficiency with e-commerce platform backends, crm systems, and analytics tools