About the job:
we are seeking an experienced ads & analytics specialist to join our team. The successful candidate will have a strong background in digital marketing, ai-powered ad creative, and deep analytics. They will be responsible for managing and optimizing performance-marketing campaigns across multiple ad platforms while leveraging ai tools for ad creation, targeting, and analysis.
this is an excellent opportunity to apply your expertise in ai-driven ad creative and deep analytics to drive campaign success. You will work closely with internal stakeholders and select clients to align advertising with broader growth objectives.
key responsibilities:
- ai-powered creative & targeting
* generate ad concepts and assets with leading ai creative tools; experiment, iterate, and scale the winners.
- campaign management
* build, launch, and optimize ppc campaigns in google, meta, microsoft, and emerging channels to hit cost-per-acquisition (cpa) and roas targets.
- analytics & attribution
* implement robust ga4 and platform-level conversion tracking; craft dashboards and reports that surface actionable insights.
- data-driven strategy
* translate performance data into clear recommendations on budget allocation, bidding strategies, and creative refresh cycles.
- collaboration & client advisory
* partner with internal stakeholders and select clients to align advertising with broader growth objectives.
- continuous learning
* stay on the cutting edge of ai advertising tech, privacy changes, and platform best practices—and share that knowledge with the team.
requirements:
- 3+ years of experience running roi-positive digital ad campaigns.
- strong understanding of google ads, meta ads, microsoft ads, and programmatic advertising.
- experience with ai tools such as midjourney, adcreative.ai, jasper, performance max creative automation.
- deep knowledge of ga4, conversion apis, and attribution modeling.
- excellent analytical skills and ability to communicate complex metrics to non-technical stakeholders.
- bachelor's degree in marketing, analytics, or related field preferred; relevant certifications (google ads, google analytics) strongly valued.
benefits:
- competitive salary and benefits package.
- professional development opportunities in ai-driven advertising and advanced analytics.
- opportunity to work with a growing company in a rapidly evolving industry.