Marketing automation specialist
ayer
the marketing automation specialist is a project manager responsible for connecting platforms to enhance the bank ecosystem. He/she ensures optimum setup and designs lifecycle strategies and journeys for customers to drive the best digital customer experience, and oversees email marketing projects.
responsibilities
* in addition, the role includes the creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, including investment products marketing materials and specialized publications.
* ensure consistent messaging through talking points, scripts, and faqs for customer service and client-facing employees, manage and implement direct mail campaigns for existing clients and ensure regulatory compliance.
* data governance and integrity: lead data hygiene efforts, maintain clean, actionable, and compliant data within marketing automation and crm platforms; enforce data governance best practices; monitor gdpr, ccpa and other privacy regulations; develop and manage processes for accurate segmentation, reporting, and attribution.
* platform management: manage marketing automation platform (pardot); oversee list imports, pulls, and unsubscribe requests; create/manage forms; upload/manage files; organize folder structures; conduct audits and maintain documentation; implement lead routing changes.
* campaign execution: segment audiences for personalized messaging; monitor campaign performance and adjust accordingly.
* technical expertise: troubleshoot pardot issues; use sql to extract data and validate audiences; stay updated on industry trends.
* collaboration and training: work with global marketing teams; communicate with technical and non-technical stakeholders; document processes and create knowledge base articles; conduct training on data governance, platform best practices and compliance; maintain a knowledge base.
qualifications
* 2+ years hands-on experience with marketing automation platforms, preferably pardot
* strong understanding of crm systems, particularly salesforce
* excellent analytical skills to measure campaign performance and optimization opportunities
* strong attention to detail and organizational skills; ability to work independently and in global teams
* sql skills preferred but not required
turnitin maintains a total rewards package, including health and wellness programs, and remote-centric culture. Our mission is to ensure the integrity of global education and improve learning outcomes. Our values include customer centric, passion for learning, integrity, action & ownership, one team, and global mindset.
other positions
* digital marketing strategist
* digital marketing manager
* senior paid media manager
digital marketing strategist
* develop and implement digital marketing strategies to meet client objectives; build strong client relationships; communicate value of consulting services; conduct market research; collaborate with clients to understand needs.
* required skills: strong negotiation/client management, knowledge of digital channels, 4+ years in digital marketing; 6+ months in an advertising agency; b2 english level.
* benefits: permanent contract, relocation package, hiring bonus, salary range, health plan, training, and growth programs; work schedule 40 hours/week.
* languages: fluent in spanish and english.
digital marketing manager
hoy
digital marketing manager opportunities exist with various descriptions; forte and jobs board references included.
senior paid media manager
the senior paid media manager oversees paid advertising across google, meta, tiktok and linkedin. Responsibilities include translating objectives into media strategies, designing campaign architecture, optimizing performance with roas/cpa metrics, conducting analyses, driving growth opportunities, cross-functional collaboration, and communicating impact to leadership. Requirements include 5+ years managing high-budget paid media campaigns, advanced knowledge of google ads, meta ads, tiktok ads and linkedin ads, excel/sheets proficiency, kpi frameworks, sem and full-funnel marketing, strong communication and business acumen; bonus if you stay ahead of trends. English/spanish language capability is noted.
this description may reference multiple roles and openings across the turnitin and partner postings. Apply accordingly.
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