About us: at echelon risk + cyber, we defend the basic rights to security and privacy. We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs.
our digital presence is a critical part of how we go to market. It is often the first impression of our brand, our expertise, and our standards.
we are hiring a
digital marketing specialist
to help us elevate and expand that presence. This is not a maintenance role. We are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally.
this role requires someone who can operate 10 steps ahead, not just keep pace.
core responsibilities
website ownership & digital experience
own all website updates across pages, modules, and content
upload and publish articles and digital content
partner with third-party developers on enhancements and new modules
ensure strong ux/ui across the entire website experience
make updates directly using html/css when needed
continuously improve site structure, performance, and usability
this is a true ownership function. The website should not stall, break, or fall behind
paid media execution (google + linkedin)
launch, manage, and optimize campaigns across google (search/display) and linkedin ads
monitor performance, budget pacing, and results
audience research and segmentation (keyword and intent base / saved and matched audiences)
continuously test and improve campaign performance
identify opportunities to improve efficiency and roi
you are expected to own execution and optimization, not just assist
seo (strategy + execution)
lead execution of seo initiatives across technical, on-page, and content alignment
conduct keyword research and implement optimizations
improve rankings, traffic, and site performance
continuously refine and adapt seo strategy based on performance
you should be able to clearly articulate what is working, what is not, and why
ai visibility & digital evolution
ensure content and website are optimized for ai-driven search and discovery
identify opportunities to improve visibility across evolving ai platforms using semrush ai tool
execute on initiatives that enhance how we show up in modern search environments
report on performance, insights, and opportunities
we expect you to think about how digital presence is changing and adapt ahead of it
digital content ownership
own publishing and management of digital content across the website
own repurposing strategy, analyze long-form assets and unfold them into linkedin native posts, plan quarterly calendar, coordinate designer and social media interns for publishing
ensure alignment between content, campaigns, and distribution
event & campaign support (cross-functional)
partner with marketing operations on:
event and webinar landing pages (embedded contact forms, and email automations)
campaign execution and alignment
ensure all digital assets are accurate, live, and functioning properly
reporting & performance insight
track and analyze performance across:
google analytics
semrush
google search console
looker studio
deliver monthly and quarterly reporting
identify trends, gaps, and opportunities
translate data into clear, actionable insights
you should be able to communicate performance clearly to both marketing and leadership
required experience
3–4 years of hands-on digital marketing experience
proven experience executing and optimizing paid media campaigns (google + linkedin)
strong experience in seo (technical, on-page, and performance tracking)
experience owning and managing a website end-to-end
working knowledge of html/css
experience with google analytics, semrush seo + ai tool, and looker studio
experience supporting a b2b environment
ability to manage multiple priorities simultaneously
strong written and verbal communication skills
why echelon?
we are committed to creating an inclusive environment for our team with unquestioned integrity. If you have a special need that requires accommodation, please let your recruiter know. One of our core values is "people with personality," and we want to allow you the space to bring your full self to work.
we currently offer the following benefits:
access to private medical insurance through metlife
life insurance policy via metlife
30-day christmas bonus and a monthly technology stipend
contribution of 8% of the employee's salary to a savings fund
flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to.
family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability
support for individual development through certifications, continued learning, conferences, and more
we value a diverse workforce and a culture of inclusivity and belonging. All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Echelon risk + cyber is an equal opportunity employer.
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