The Associate Analytics Manager is responsible for enabling business growth through appropriate application of analytic methods, and business and consumer knowledge in the Business Units (BUs); identifying and promoting productive framing of business issues; understanding and applying core Analytics & Data Science (A&DS) approaches to solve business problems; and further driving value through working with the broader A&DS teams in identifying, building, scaling, and embedding advanced analytical capabilities. This position builds functional capability through best practice implementation or process development to ensure that A&DS has significant impact on business decisions; drives appropriate application of analytical capability to address business issues; builds strong and business and cross-functional relationships through succinct communication and influenceability; and be a direct voice in business decisions or application of insights.
What will you do?
Business Impact & Analytical Leadership:
* Develop recommendations and implications to guide Business Unit (BU) plans and drive business results.
* Promote the adoption of Analytics & Data Science (A&DS) methods that enable faster, smarter decision-making.
* Ensure full utilization of consumer, competitive, and category analytics to guide cross-functional strategies with Marketing, Sales, Finance, and PSO.
* Apply advanced analytics techniques including:
* Marketing Mix Modeling (MMM)
* Test & control analysis (ANCOVA)
* Multi-Touch Attribution (MTA)
* Predictive modeling and forecasting
* Price and promotion simulation
* Spend optimization and market structure interpretation
* Engage in core business planning processes like Integrated Business Planning and Multi-Year Planning.
* Collaborate with A&DS teams to scale analytical capabilities and embed insights into key decision frameworks.
Technical Expertise & Data Fluency:
* Leverage visualization tools (Power BI, Tableau) to enable insight discovery and storytelling.
* Use SQL and Python to access, manage, and analyze data efficiently.
* Demonstrate working knowledge of ETL pipelines, cloud platforms (Azure, GCP), and emerging genAI tools.
* Interpret complex datasets and synthesize findings into actionable insights for diverse stakeholders.
* Contribute to capability building across A&DS through process improvements and knowledge sharing.
Communication, Influence & Collaboration:
* Communicate complex analytical findings in clear, compelling ways to business and technical audiences.
* Influence cross-functional teams through storytelling, data translation, and strategic framing.
* Build strong relationships with business partners and serve as a thought leader in the integration of analytics across functions.
* Act as a strategic partner to Marketing and BU leadership, aligning analytics with key priorities and opportunities.
What will you need to be successful?
* 2+ years of business experience with a bachelor’s degree, or 1–3+ years with an advanced degree.
* Bachelor’s degree in Marketing Analytics, Economics, Statistics, Data Science, or a related quantitative field (Master’s or MBA strongly preferred).
* Preferred background in digital/media analytics, either client- or agency-side.
* Proficiency in Microsoft Excel and Office 365 suite; strong data visualization and dashboard-building capabilities.
* Curious, collaborative, and committed to continuous learning.
* Courage to speak up and challenge the status quo with data-driven perspectives.
* Comfortable working independently or within a team, across multiple fast-paced projects.
* Strong project management and prioritization skills under tight timelines.
* Champion an inclusive, insight-led, and results-focused working culture.