Tv marketing performance manager
we are seeking a skilled tv marketing performance manager to join our growth team.
about the role
as a tv marketing performance manager, you will play a key role in driving significant business growth by leveraging cutting-edge audio and tv marketing programs. You will work closely with data science, creative, and product teams to drive innovation and experimentation across multiple regions and disciplines.
key responsibilities
* act as the primary point of contact for channel expansion and optimization across internal stakeholders and external partners.
* drive new high-value merchants to the shopify platform within efficiency targets globally, coordinating with other elements of the audio and tv strategy including broadcast, podcast, and streaming.
* develop a deep understanding of marketing trends and opportunities across priority regions (americas, europe, asia, and australia) to inform program strategy, expansion, and increased performance.
* leverage marketing tech and automation to scale the program, collaborating with engineering, data science, and martech teams.
* formulate and execute experiments across the marketing funnel that drive exponential growth for shopify, ensuring incremental impact is understood.
* proactively communicate progress and financial health of the program across the organization as an individual contributor and representative of the team.
requirements
* a successful track record in managing direct response campaigns using broad reach mediums.
* experience building full-funnel programs that meet efficiency targets, including measurement, creative, and tactic-level strategy for all parts of the funnel - from direct response to audience reach and beyond.
* ability to analyze raw data and develop actionable insights related to marketing activity, understanding basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
* data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as excel, google sheets, mode, tableau, sql queries, and google analytics.
* excellent leadership and communication skills, capable of motivating and guiding teams inside shopify and external partners.
* ability to thrive in a fast-paced environment and navigate through ambiguity with minimal guidance.