We are seeking a seasoned trade marketing expert to drive sales and brand visibility within the retail channel. This role involves developing and executing strategic trade marketing initiatives, collaborating with cross-functional teams, and analyzing market trends.key responsibilities include:annual category planning focused on delivering exceptional shopper experiencesdeveloping and executing trade marketing plans aligned with overall marketing objectivescollaborating with sales teams to identify growth opportunities within retail channelscreating promotional campaigns and incentives to drive sales and increase brand awareness at point-of-salemaximizing omnichannel and retail media strategies to engage customersimplementing marketing materials, pos displays, and sales collateral tailored to specific retail channelsanalyzing market trends, competitor activity, and consumer insights to inform marketing strategiesleading cross-functional teams to ensure seamless execution of marketing initiativesmonitoring and evaluating performance of trade marketing programs, making recommendations for optimizationrequirements:bachelor's degree in marketing, business, administration, communications, or related field1-3 years of experience in trade marketing, customer marketing, sales, marketing, or customer insightsstrong understanding of different retail channels, category segments, and consumer needs and decision-making factorsdesirable skills:leadership & people skillsanalytical mindset and data analysisproactive and drive for resultsnegotiation skillsdata orientedcapacity of building strong teamworkability to synthesize analysis to create effective strategiesplanning and numerical capabilitieshigh organization skillsstrong thinking/problem-solving skills which can be applied to business processes with a 'can-do' attitudecreative thinkingstrong communication and interpersonal skills, ability to collaborate with multidisciplinary teamsdemonstrated ability to handle multiple priorities