We are looking for someone with proven experience growing tiktok and instagram accounts, ideally for consumer brands in categories such as beauty, skincare, lifestyle, or e-commerce.we would love to bring on someone who combines strategic thinking, creative sensitivity, and a strong understanding of how these platforms work.
this person will play a key role in helping define content direction, identify growth opportunities, and turn brand goals into ideas that connect with the audience in an authentic way.it is important that they are able to share real examples of accounts they have helped grow, as well as results related to follower growth, engagement, reach, views, or overall content performance.responsibilitiesdevelop and lead content strategy for tiktok and instagramturn brand goals into clear content directions and ideasidentify trends, formats, and platform opportunities with strong brand fitpropose creative concepts designed to improve growth and engagementanalyse content performance and adjust strategy based on resultswork closely with design, video, community, and influencer teamshelp strengthen brand storytelling across social mediabuild content systems that support consistent and scalable growthprovide clear recommendations to improve reach, audience connection, and performancequalificationsproven experience growing tiktok and instagram accountsdemonstrable results in audience growth, engagement, or content performanceexperience creating or leading social media content strategiesstrong understanding of short-form video, platform culture, and digital trendsability to translate business goals into content opportunitiesexperience working with consumer brands, ideally in beauty, skincare, lifestyle, or e-commercestrong creative judgment and understanding of what makes content resonateability to review metrics and