Overview
Consumer Brand Marketing Specialist. This role involves developing and executing innovative marketing strategies directly targeting end consumers. The successful candidate will be responsible for enhancing brand awareness and market share in the consumer electronics market.
Responsibilities
- Consumer Brand Strategy: Develop and execute overall marketing strategies for the consumer market, ensuring brand message consistency across all consumer touchpoints.
- Digital Marketing: Manage social media platforms to increase brand engagement, develop engaging content strategies, and oversee SEO and SEM activities.
- Retail Marketing: Design and implement marketing materials for offline and online retail channels, develop shelf marketing solutions, and collaborate with retail partners to create promotional campaigns and special displays.
- Consumer Insights: Collect and analyze consumer data to guide marketing decisions, conduct consumer market research, and monitor competitor activities and industry trends.
- Content Creation: Oversee consumer-oriented content creation, ensure all marketing materials align with brand standards, and collaborate with designers and external agencies to create visual content.
- Event Management: Plan and execute consumer events, measure event effectiveness, and identify opportunities for improvement.
Qualifications
- 3+ years of marketing experience in consumer electronics or related fields.
- Strong digital marketing skills, including social media management and content creation.
- Successful track record in planning and executing consumer marketing campaigns.
- Excellent creative thinking and analytical abilities.
- Outstanding communication and project management skills.
- Knowledge of storage products and the consumer electronics market.
- Bachelor's degree in Marketing, Communications, or related field.
- Proficiency with marketing analytics tools and social media platforms.
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📌 Chief Consumer Engagement Officer
🏢 beBeeMarketing
📍 Chihuahua