Content strategist role
we are looking for an experienced content strategist to lead our content planning, creation, governance, and optimization efforts across our digital platforms. This role will ensure that all content supports a cohesive and effective user experience.
this is a hands-on strategy and enablement role that collaborates closely with ux, product, marketing, and technical teams to align content execution with strategic intent.
1. key responsibilities:
2. create a scalable content strategy aligned to customer journeys, brand, seo, and digital experience goals
3. audit, structure, and model content to meet evolving user needs and business requirements
4. support cross-functional planning of content across web, product experiences, support, and campaign flows
5. governance & standards:
6. establish and maintain governance models including content roles, workflows, standards, and editorial guidance
7. own taxonomy, metadata, tagging, and content classification to support search, personalization, and reuse
8. develop processes for content quality assurance, localization, and sunsetting
9. operations & optimization:
10. partner with product, ux, and marketing groups to manage ongoing content operations within cms and dam systems
11. maintain content inventories and page-level ownership models
12. define and track kpis to evaluate content performance and prioritize improvements
13. cross-functional collaboration:
14. work closely with product managers, ux designers, researchers, and marketers to ensure content is integrated early into discovery and design
15. advocate for customer-centered content decisions and consistency across channels
16. support enablement and onboarding of content contributors across business units