Paid media lead (remote mexico) directive consulting is a performance marketing agency that specializes in saas and tech companies. We develop customer generation strategies that focus on sqls and customers instead of traditional metrics like mqls, delivering paid media, seo/content, cro, and video services to help our clients hit their sql targets consistently. The paid media lead will be a client‑facing strategist responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and collaborating with internal stakeholders to execute paid media deliverables. In this role you will gain experience designing high‑performing paid strategies for enterprise b2b saas businesses. Roles & responsibilities oversee and lead a collection of paid media accounts. Serve as direct support to client contacts. Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality and improvements. Drive referrals through client relationships and professional networking. Build quarterly strategies for clients. Create, maintain and optimize budgets for paid media campaigns across multiple channels. Deeply understand client positioning and unique value propositions. Confirm lead routing is accurate within the crm. Understand the value of programmatic campaigns. Maintain personal productivity and utilization. Work directly with the associate director to ensure internal and client goals are achieved. Execute and optimize ppc advertising campaigns across google ads, facebook ads and linkedin ads, focusing on keyword research, ad copy and audience targeting to maximize roi. What you offer 3 years of experience working at a performance or digital marketing agency. Experience with b2b saas/tech clients in an agency setting. Deep expertise in paid search and paid social advertising (google ads, facebook ads, linkedin ads, etc.). Proficiency in advertising platforms and tools such as google ads, facebook business manager and linkedin campaign manager. Strong understanding of ppc principles, including keyword research, ad copywriting, bid management and campaign optimization. Ability to analyze campaign performance data using tools like google analytics, ga4, excel or other analytics platforms to make data‑driven decisions. Demonstrated success with mid‑market or enterprise accounts. Ability to translate and articulate strategy and tell stories with data. Competitive, curious and strong problem‑solving mindset. Excellent organization, prioritization and project management skills. Travel to visit clients approximately once per year, as needed. What success looks like consistently embodying core values in all interactions. Effectively managing approximately five mid‑tier and enterprise accounts. Meeting and exceeding department‑level okrs (client growth and goal attainment). Building client trust and relationships that drive consistent renewals. Cross‑selling services that align with client goals. Clearly communicating results with client points of contact and executives. Exceptional decision‑making that informs strategic account direction. What we offer living wage with an 100% employer‑paid medical, dental, vision, disability and life insurance plan for you and a 50% contribution for dependents. Unlimited pto (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge (closed december 24 – january 1) and paid parental leave. Annual bonus based on tenure, scaling over time. Annual anniversary trip with peers and executive leadership. Physical: gym memberships (gympass). Mental: access to certified therapists through spring health and membership to headspace. Financial: traditional and roth 401(k) with a 3% company match. Work environment requirements as a remote‑first company, you will have the ability to work from anywhere in the united states. For certain positions we also accommodate global opportunities (canada, uk, australia). Mandatory requirements include current work authorization in the country of residence, reliable internet access, a laptop, and the ability to remain stationary for extended periods. You will collaborate via zoom, slack and other virtual tools. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in the application or interview process, contact careers@directiveconsulting.com. At directive, one of our core values is people first. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. J-18808-ljbffr