Sazerac company overview build your career at sazerac with almost 400 years of rich history, sazerac company has thrived as an independent, american family-owned company with operations in the united states and around the world. Sazerac company produces and markets the most award-winning bourbons and whiskeys in the world, including buffalo trace, pappy van winkle, eagle rare, blanton's, traveller, and sazerac rye. Additionally, sazerac owns many popular brands across a range of spirits, including fireball, svedka, wheatley, buzzballz, southern comfort, seagram's v.myers's, goldschläger, parrot bay, 99 brand, and platinum vodka.
the convenience development business manager will lead the growth of sazerac's presence in the mexican convenience channel, directly aligned to the company's strategy.
this is a unique opportunity to build a business from the ground up, influencing distributor partners, developing direct relationships with cvs retailers, and crafting localized strategies for sell-in and sell-out success.
this role requires a strategic yet hands-on operator—someone who thrives on execution, is not afraid of getting their hands dirty, and brings deep commercial acumen, marketing creativity, and financial rigor to the table.
channel development & retail execution
lead negotiations with cvs customers to secure listings, secondary placements, and activation agreements aligned with brand and commercial goals.
lead development and execution of joint business plans with key cvs accounts—aligning on volume targets, trade terms, promotional calendars, and execution metrics. Track progress quarterly and recalibrate plans based on performance.
own the design, deployment, and performance tracking of perfect store standards across cvs accounts.
leverage execution tracking tools to monitor planogram compliance, cold box placements, facings, and visibility scores.
partner closely with sazerac's local distributors to drive execution of cvs-specific objectives.
influence distributor behavior and priorities through data, incentives, and capability-building.
build and lead a high-performing network of third-party merchandisers and sales reps. Set clear kpis, provide tools and training, and track performance through regular reviews and in-market visits.
monitor market trends, shopper behaviors, and competitor activity to inform local strategy.
inventory & commercial management
manage pricing, promotions, and value chain economics to maximize brand contribution.
track sell-in and sell-out performance by banner, format, and geography.
proven success in launching or growing brands in the convenience or impulse channel.
~ strong understanding of value chain economics, including inventory management and promotional roi.
~ demonstrated ability to influence cross-functional partners, external stakeholders, and commercial negotiations.
~ strong analytical and excel/powerpoint skills; comfortable with data-driven decision-making.
~ fluent in spanish; professional level english required.
~ bachelor's degree in business, marketing, or a related field.
~ mba is preferred.
~ us visa is a must.
existing network within mexican cvs retailers and/or merchandisers.
understanding of digital activations, e-commerce touchpoints, and omnichannel sell-out strategies.
hybrid role, based in mexico city.
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