Product marketing manager
responsible for product management, market analysis, business development and competitive analysis
how you'll make an impact:
• lead the execution of portfolio management activities: (e.g., product roadmap development, portfolio review, product phase out) and develop comprehensive marketing launch plans for major product launches
• support major projects including events and congresses within latam region
• lead the development and continuous improvement of competitive data and analysis within business intelligence tools
• develop product materials and programs that support product launch and commercialization strategies for major product launches
• develop market and price analysis for current portfolio and major product launches.
• lead the execution of salesforce readiness (e.g., training on product, messaging, and competition) collaboration with regional partners (public affairs, bids & tenders) as it relates to major product launches
• manage daily marketing activities, interface with agency, local associations and other stakeholders involved in marketing activities
• incidental: manage marketing budget and marketing process/kpis; manage marcom materials, images, videos and digital activities related to the business unit.
• marketing campaigns, digital initiatives and budget control.
• other various marketing activities.
what you'll need:
bachelor's degree + 8 years experience or master's degree with 6 years of experience working in marketing
what else we look for:
• proven successful project management skills
• proven expertise in microsoft office suite
• excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• extensive understanding of related aspects of marketing concepts and principles
• extensive understanding of broad market research designs, develops market research programs coordinating with the global manager and demonstrates an in-depth understanding of commercial goals behind research
• ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• ability to assess and understand market share, pricing, asps, competitive dynamics
• english and spanish are required.