*higher education marketing* offers customized marketing solutions to education institutions around the world, including lead generation, seo strategies, web design, social network strategies, content marketing, analytics, and crm. Our clients include universities, business schools, language schools, career colleges, k-12 schools, and other organizations.
as part of our growth strategy, we are looking for a full-time marketing specialist to join our team. This person will be responsible for helping to shape and execute our b2b marketing strategy going forward.
*role description*
- create and deploy go-to-market strategies for new products, including our customized crm and application portal.
- fine-tune marketing strategies for existing products and services.
- participate in the management and creation of the content for the company's social media accounts
- develop strategies to attract quality leads from across the education sector.
- collaborate with the sales team to optimize lead conversion.
- develop content for webinars and speaking engagements.
- collaborate with various departments to develop new products.
- other responsibilities will be defined based on the strengths of the person hired.
*required competencies*
- at least 2 years work experience in digital marketing
- experience in e-commerce, specifically in generating sales for software services
- 2 years experience marketing content writing
- experience in social media marketing
- good knowledge of seo and digital marketing best practices
- experience with online lead generation
- experience in video creation and editing
- knowledge of wordpress, marketing automation software, and other web tools
- strong design skills and experience with adobe photoshop, illustrator, and indesign
- experience using hubspot or other crm and marketing automation software
- experience in digital advertising is an asset
*salary*: from $250,000.00 per year
*experience*:
- digital marketing: 2 years (required)
- marketing content writing: 2 years (required)
- online lead generation: 2 years (required)
- video creation and editing: 2 years (required)
- design: 1 year (required)
- marketing automation: 1 year (required)
*language*:
- excellent english (required)
work location: remote