Overview
latam - brand manager role at helen of troy. Join our marketing team and contribute to trusted brands including oxo, hydro flask, osprey, honeywell, pur, braun, vicks, hot tools, drybar, curlsmith, revlon, and olive & june. We are committed to a culture of inclusion and developing talent.
position: latam - brand manager
department: marketing
work location: mexico city, mx, hybrid (work 3 days onsite)
hybrid schedule: our standard hybrid model supports collaboration tuesday–thursday in-office, with remote work on mondays and fridays. Schedules may vary based on business needs and manager expectations.
what you will be doing
* brand manager manages assigned product categories and reports to the general manager latam. Plan, develop and implement marketing strategies and initiatives for the assigned categories and brands to achieve financial targets. Responsible for the category p&l, annual and 3-year business planning. Develop npds in line with the 3yp roadmap, define product positioning, go-to-market approach and launch plans.
* develop and execute regional marketing strategies based on consumer insights, channel dynamics, and portfolio needs; align with global category organization and advocate for latam market.
* lead new product development: build 3-year pipeline, define positioning, packaging, pricing, launch plans, and manage cross-functional execution with r&d, sales, and regulatory.
* oversee life-cycle of existing products: sku profitability, line optimization, phase-outs, and cost/quality improvements.
* drive advertising and promotional activities with agencies to deliver integrated communications and consistent brand messaging.
* manage marketing budget, product launch plans, and day-to-day agency relationships; ensure roi across all initiatives.
* conduct market analysis using pos, nielsen, npd and store checks; track market share, trends, and competitive insights to guide decision-making.
* partner with sales to support retailer strategy, pricing, presentations, and account needs.
* lead trade marketing initiatives, including pos displays, trade shows, and vendor partnerships.
* build marketing and business plans, set clear objectives, and drive accountability across cross-functional teams.
* oversee brand/category p&l, ensure accurate forecasting, and collaborate with finance, supply chain, and operations.
* ensure compliance with quality, safety, and regulatory requirements; maintain accurate product and claims documentation.
qualifications
skills needed to be successful in this role
* solid commercial and business acumen
* project management skills
* excellent financial knowledge (budget, p&l, profitability)
* cross functional knowledge
* strong ms office knowledge (powerpoint and excel)
minimum qualifications
* university degree (marketing, economics, business or equivalent)
* 3+ years experience in marketing / business management within an international environment
* bilingual spanish/english (advanced english) oral and written
preferred qualifications
* mba
benefits
salary + bonus, healthcare, dental, vision, paid holidays, paid parental leave, 401(k) with company match, basic life insurance, short term disability (std), long term disability (ltd), paid time off (pto), paid charitable (volunteer) leave, and educational assistance.
helen of troy welcomes diverse candidates and values the perspectives and experiences that different backgrounds bring to our teams. If you’re eager to share new ideas and try new things, we want to hear from you.
about helen of troy
founded in 1968, helen of troy is a prominent global consumer products company with a portfolio of brands including oxo, hydro flask, osprey, honeywell, pur, braun, vicks, hot tools, drybar, curlsmith, and revlon. We pursue growth through collaboration, innovation, and exceptional shared services to support our brands worldwide.
the statements above describe the general nature and level of work performed and are not intended to be exhaustive. The company reserves the right to modify duties as needed.
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