Data analysis and reporting: • analyze data from seekop crm modules, including first contact, sales, after-sales, and re-purchase phases. • cross-analyze dealer data with brand-level metrics to identify trends and areas for improvement. • generate detailed reports and dashboards, offering actionable insights to improve crm, ux strategies, and social media performance. • monitor engagement metrics, audience growth, and conversion rates across social media platforms. Performance monitoring: • track kpis related to customer engagement, dealer performance, campaign success, and social media impact. • provide regular performance reviews to the crm, ux manager, and social media team, highlighting optimization opportunities. • assess the effectiveness of paid and organic social media campaigns, adjusting strategies accordingly. Dealer collaboration: • ensure accurate data input in the seekop crm platform by working closely with dealers. • train and support dealers in data management best practices and the use of social media to enhance brand engagement. • provide guidance on best practices for dealer-led social media initiatives and customer interactions. Strategic insights: • identify customer journey gaps and recommend strategies to boost satisfaction, retention, and online engagement. • collaborate with marketing, sales, and after-sales teams to align insights with business objectives. • develop audience segmentation strategies to personalize social media content and enhance customer experience. Social media strategy and content development: • design and implement data-driven social media strategies to increase brand awareness and engagement. • develop and oversee the content calendar, ensuring alignment with overall marketing campaigns and business objectives. • work with creative teams to produce compelling content, including posts, videos, and infographics. • optimize social media profiles and postings for seo and audience engagement. Community management and engagement: • monitor brand mentions, respond to customer inquiries, and foster community engagement across all social platforms. • develop strategies to enhance user interaction and maintain a strong brand voice. • identify and engage with influencers, brand advocates, and key industry players to expand reach and credibility. Process optimization: • refine data collection and reporting processes in collaboration with the crm, ux manager, and social media team. • utilize ai and predictive analytics tools to improve data accuracy, customer behavior forecasting, and content performance prediction. • implement automation tools for content scheduling, analytics tracking, and audience sentiment analysis. Technical skills: • advanced proficiency in data analytics tools such as tableau, power bi, and excel. • experience with crm platforms, preferably seekop. • strong familiarity with social media management tools (e.g., hootsuite, sprout social, meta business suite). • understanding of social media advertising platforms and a/b testing methodologies. • familiarity with automotive retail data and after-sales processes is highly desirable. Experience and education: • bachelor’s degree in data science, statistics, business analytics, marketing, or a related field. • at least 3 years of experience in data analysis, ideally in the automotive or retail industry. • proven experience managing social media strategies and campaigns for a brand or dealership network. • experience working with dealer networks, crm systems, and digital marketing tools is a strong advantage.