Overview
we're looking for a growth marketing manager to own meta ads end-to-end for a fast-scaling d2c subscription ecommerce company. This is not a "maintain and report" role. This is a build, fix, and scale role.
responsibilities
* full meta ads account restructure: cbo consolidation, audience cleanup, exclusion lists, and sustainable account architecture
* a structured creative testing framework with real pass/watch/kill thresholds
* blended roas optimization (floor: 2.0x → target: 2.5x) while scaling spend
* weekly performance reports that include actual analysis — not just numbers
* proactive flagging of anomalies, pacing issues, and attribution discrepancies
* post-click conversion diagnosis connecting ad data to landing page and checkout performance
qualifications / must-haves
* 3+ years managing meta ads at $10k+ weekly spend
* deep understanding of cbo structure, audience segmentation, and lookalike builds
* experience with meta pixel & capi conversion tracking
* ability to explain platform roas vs. blended roas
* creative testing at scale (3+ assets/week) with a structured kill methodology
* track record of turning around underperforming accounts
* strong english communication for reporting and cross-team coordination
* google ads (search, pmax, shopping, youtube, demand gen)
* d2c subscription or ecommerce background
* source medium or similar analytics tools
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