We are seeking a results-driven marketing lead to oversee and scale performance marketing initiatives across latam markets. This role is focused on accelerating sustainable growth through data-driven acquisition, retention, and conversion strategies. The ideal candidate combines strategic thinking with hands-on campaign management and has a strong understanding of regional market behavior, digital marketing trends, and customer lifecycle optimization.
responsibilities
· manage and optimize multi-channel user acquisition campaigns across paid social, ppc/search, affiliate networks, influencer collaborations, display/programmatic advertising, and other digital traffic sources
· monitor, analyze, and improve key performance indicators including cac, cpa, roas, ftds, retention, conversion rates, churn, and customer lifetime value (ltv)
· identify emerging growth opportunities, audience segments, and high-potential markets throughout the latam region
· collaborate closely with crm, product, creative, content, design, and affiliate teams to improve funnel efficiency and maximize user engagement
· lead a/b testing initiatives for landing pages, ad creatives, messaging, funnels, and promotional campaigns to drive stronger conversion performance
· use analytics, attribution modeling, and customer behavior insights to make agile optimization decisions and improve campaign profitability
· oversee marketing budgets, ensuring efficient allocation of spend and scaling of high-performing campaigns
· conduct competitor analysis and stay current on industry developments, digital marketing trends, and regional regulatory updates
· support the creation of localized marketing strategies tailored to specific latam countries, audiences, and cultural nuances
· ensure brand consistency and effective messaging across all acquisition and retention channels
· work with reporting dashboards and marketing automation tools to evaluate campaign effectiveness and support strategic decision-making
experience
· 5 + years proven experience in performance marketing, digital growth marketing, or user acquisition roles
· strong understanding of paid media strategy, conversion optimization, and customer retention marketing
· experience within igaming, online casino, sports betting, or related high-growth digital industries is highly preferred
· deep knowledge of latam consumer behavior, digital ecosystems, media buying channels, and regional market trends
· experience managing full campaign lifecycles
· demonstrated success in scaling campaigns with measurable roi and profitability targets
· hands-on experience with analytics platforms, attribution tools, tracking systems, and campaign reporting dashboards
· strong knowledge of seo/sem principles, paid social advertising, affiliate marketing, influencer marketing, and funnel optimization
· experience with marketing automation, crm platforms, audience segmentation, and lifecycle marketing strategies
· commercially minded with strong analytical and problem-solving skills
· ability to work in a fast-paced, performance-focused environment with a test-and-learn mindset
· excellent communication, collaboration, and project management abilities
· spanish and/or portuguese language proficiency is considered an advantage