Your tasksbrand strategy- responsible for driving the integrated marketing and communication strategy for plt, tt, cst and 2w- brand brief, market situation, buyer persona, brand awareness (continental, general tire and euzkadi)- in charge to develop of specific communication actions accordingly for each sales channels.development of all communication materials that will support product sales towards the b2b/b2c- develop, approval management and presentation of the marketing plan (tt, plt) to managing director, commercial team and agencies.in addition to presentation to the ba- campaigns strategy, execution and follow up with specific agencies according to brand strategy.(creative, pr, digital)- communication budget management (plt, tt, cst and 2w) / monthly tracking and follow up- cst strategy, budget and implementation follow up- 2w strategy, budget and implementation follow up- tpf (tire purchase funnel) analysis and communication to marketing and commercial team- product launching.360 strategy communication-campaign-event for the b2b/b2c/media (develop, organizing and executing through agency)media plan plt, 2w, tt, cst branding- definition of core message and target audience per division aligned with comercial strategy and purchase funnel strategy- media plan per national campaign: objective, strategy and mix- ensure that the campaign, mechanics and participating distributors are communicated on website, contishop and that editable materials are available in contilink- production: video, audio or product shooting execution (supplier management)- presentation and communication documents for sales team according to each channel/division- development, implementation and monitoring of communication by division- kpis definition and tracking of every media plan developed- americas tt digital project, content needs, communication strategy develop and synergies- post buy report and analysis.kpis management, dashboard follow updigital & social media- develop and leading implementation and monitoring of brand strategy for each digital & social network- creating a content marketing strategy to engage with customers building brand awareness- digital training and support to the b2b strategy.taylor made strategy for top clients- website content (translation and update) and seo/sem strategy- new website project.responsible for content in this market.reports to global.- kpi definition: follow up and monitoring for agencies administration- digital & social media americas support and follow up meeting.americas meeting report on results, demographics, best practices, trends and next steps in sm- support: ecommerce media strategy; execution and postbuy (analytics, google console)- media outlet.relationship, service proposal analysis, product exchangothers- responsible to supervise and coordinate all trade activities to implement marketing strategy- support all process on sponsorhips (planning, documentation, sell in /sell out activities coordination, event organization, evaluation- develop and implement pr strategy- annual marketing event planning and coordination / process implementation and kpis follow up- national sell out campaigns evaluation for each channel- marketing programas definition, implementarion and review / kpis follow up- compliance controls accomplishement*profile*:- professional degree completed.- at least 3 professional experience in related field.- previous experience in marketing agencies will be a strong plus.( pr brand and communications )- leadership experience.- negotiation experience.- marketing campaigns.( end to end process )- market knowledge.- e-commerce- advanced english skills ( interviews will be in english ).- budget management.- brand strategy and positioning.- customer centricity- market and competitor forecasting.- customer journey design.*offer*:at continental we are committed to building an inclusive and discrimination-free ecosystem in mexico, these principles are rooted in our corporate philosophy and culture.therefore, it is totally forbidden to request a pregnancy or hiv test as part of our selection processes.li-sfgoabout uscontinental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.founded in *, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation.in *, continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.*keyfacts*:job id*ref*z*field of work*marketing and sales*location*ciudad de méxico*leadership level*leading people*job flexibility*hybrid job*- contact*sergio gonzalez*- legal entity*continental tire de méxico, s. de r.l. de c.v.