Position title
sr associate brand manager / brand manager jr. / assistant brand manager / gerente de marca
location
guadalajara, providencia office
languages
advanced english
summary
the sr. Abm will develop and implement comprehensive marketing strategies to achieve brand and business objectives. The sr. Associate brand manager is responsible to:
planning: collaborate in aop (annual brand plan) planning, alignment and kpi’s setting.
Brand building: conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development.
Strengthen portfolio: guide innovation and ensure alignment with brand strategy, guide and execute obppc, identify and capitalize distribution opportunities and lead portfolio rationalization.
Rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
Brand communication: collaborate in annual communication planning (media, creative, pos, pr), alignment and kpi´s setting. Execute and monitor strategies.
Team development: develop associates, coordinators and trainees reporting to him/her.
The sr. Abm is expected to possess the following hard skills
marketing mix management
financial kpis (p&l & knowledge of rgm platforms)
market analysis
brand strategy
product development
project management
tools (tableau, power bi, homescan, nielsen, iscam)
communication & media (planning + kpi analysis + management + budget)
solid analytical skills to sort through data to make well‑reasoned conclusions and translate the learnings into business plans/actions on mkt mix.
Key qualities required
team leader
strategic thinking
attention to detail
adaptability
problem solving
negotiation
communication and collaboration with external and internal parties of the company
proactivity and creativity.
Major duties/responsibilities
5% planning
10% brand building
25% strengthen portfolio
20% rgm capabilities
15% team development
25% brand communication
education
bachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations).
Experience
marketing experience: 3+ years (preferred)
brand management experience (as abm) +2y
working knowledge of syndicated data (e.g., nielsen).
Product development experience and successful launches
project management experience with stage gate process
business experience: 4+ years.
Background in consumer-packaged goods
experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
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