Creating and scheduling individual merchandising campaigns to the prime video homepages across website, mobile apps, and living room devices including new sport launches, new/returning seasons, match/games, and additional promotional campaigns
- collaborating across business lines and with internal teams to manage sports calendar and share of voice allocation across high visibility placements and devices
- optimizing campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, sharing best practices, and forming recommendations for next steps
- identifying opportunities for process efficiency and automation, working cross-functionally with channel and product leads to implement improvements
- experience working with a major brand or entertainment company in project/production management
- experience in e-commerce, start ups, advertising, commercial
- experience using data visualization tools