This pivotal role is responsible for leading the development and execution of comprehensive 360° marketing strategies that drive sales, enhance brand equity, and achieve profitability for the subsidiary.
the position reports to the brand general manager, and collaborates closely with the sell out team, sr.
key account manager, financial controller, hrbp and logistics team.job responsibilitiesstrategic planning & innovation:lead the development and implementation of comprehensive 360° marketing plans tailored to the mexican market, ensuring alignment with global guidelines and brand strategy.drive the conceptualization and execution of innovative marketing programs, experimenting with new tactics to maintain competitive advantage and brand relevance.leadership & influence:influence and collaborate effectively with both internal and external stakeholders to achieve strategic alignment and optimal execution.cultivate a strong sense of community and shared purpose within the acqua di parma organization across the latam region and head quarters.business acumen & budget management:oversee the management and optimization of the marketing budget (a&p), ensuring investment efficiency and alignment with business and financial objectives.analyze sell-out and sell-in performance, profitability, and effectiveness of marketing activations and franchise initiatives against targets.lead the forecasting process for new product launches and point-of-sale materials (posm), collaborating with area managers for accurate calibration and optimal inventory levels.client obsessed & customer centricity:conceptualize and implement smart, tailor-made 360° marketing programs designed to drive sell-out and significantly enhance the customer experience.ensure all strategies are designed with a deep understanding of the high-end luxury consumer and their journey.deploy the acqua di parma brand training to the retail team across all points of sales to ensure brand communication and sales guidelines are executed according to global strategies.project management:effectively manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to the highest quality standards.ensure consistent and impactful merchandising execution across all touchpoints, including in-store displays, trade events, and permanent installations.adaptability & omnichannel vision:demonstrate agility and flexibility in adapting strategies to the evolving landscape, market trends, and consumer behavior.leverage insights in retail, crm, e-commerce, and e-retail to ensure a cohesive and effective omnichannel strategy.possess strong interpersonal skills, a collaborative spirit, and the ability to build relationships, influence stakeholders, and lead cross-functional, diverse teams.manage high-pressure situations and conflicts with professionalism and empathy.negotiation:demonstrate proven ability to negotiate effectively with retailers and strategic partners to secure advantageous terms.profileeducation: bachelor's degree in marketing, business administration, or a related field.experience: at least 8-10 years of progressive experience in marketing, with at least 4-5 years in a leadership position, preferably within the luxury, beauty consumer goods, or fragrance/cosmetics industry.strategic 360° marketing planning (product, media, public relations, events, influencer, digital, trade, visual merchandising).
financial and budget management (p&l).
luxury marketing and deep understanding of high-end consumer behavior.comprehensive vision of marketing channels (on/off).
knowledge of retail, crm, e-commerce, e-retail to ensure an omnichannel strategy.advanced english.crafting dreams starts with yoursat lvmh, people make the difference in the art of crafting dreams.our people fuel our dynamic, entrepreneurial culture.
we value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind.
our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential.
we are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.join us at lvmh, where your talent is at the heart of our collective successes.
#j-*-ljbffr