*you lead the way. We’ve got your back.*
with the right backing, people and businesses have the power to progress in incredible ways. When you join team amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At american express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join team amex and let's lead the way together.
*responsibilities*:
- focused on the creation, implementation and analysis of digital strategies (seo/sem, lead generation, e-commerce, paid media, dv360, programmatic buying, performance marketing, etc.) with measurable results (positioning, transactions, roi, etc.)
- provide and execute on actionable insights across the customer journey, website and digital channels to drive sales growth
- deliver initiatives that generate business and customer value.
- define the product backlog
- supervise, evaluate, and report on performance of communications activities across all digital touchpoints; make recommendations based on findings/opportunities discovered
- monitor, analyze, translate and report the overall digital channel - conversion and risk data, customer journey, funnel analysis and multichannel attribution.
- lead, develop & provide content for internal placement channels (site & internal channels) with a special focus on roi & marketing campaigns
- responsible for analyzing metrics and tracking goals against each campaign in every channel
- collaborate effectively with cross-functional internal and external teams and provide guidance to increase new customer growth, revenue and to optimize the overall onboarding and conversion experience on the ecommerce site.
*minimum qualifications*
- strong knowledge of digital marketing analytical skills
- strong knowledge of customer experience
- experience utilizing google analytics
- experience leading media agency team
- experience in setting kpis and okrs
- experience & strong understanding in attribution models (max conversion value, target roas, etc)
- strong understanding and prior experience leading paid marketing and customer acquisition strategy
- demonstrated experience with platforms, technology and online marketing tools for managing and scaling paid marketing channels.
- outstanding, meticulous verbal and written communication skills, both in spanish and english; ability to optimally communicate complex information to multiple audiences.
- ability to be flexible and handle urgent requests as needed.
- demonstrates creative thinking, strong decision-making, flexibility, and the ability to manage, drive, and measure change.
- ability to deal with high pressure environment and constant change.
- ability to prioritize and demonstrate flexibility.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- competitive base salaries
- bonus incentives
- support for financial-well-being and retirement
- comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- generous paid parental leave policies (depending on your location)
- free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- free and confidential counseling support through our healthy minds program
- career development and training opportunities