Job summary:
we are seeking an experienced marketing professional to lead our comprehensive marketing strategy.
key responsibilities:
* strategic marketing planning: develop and implement marketing plans to achieve business objectives, manage resource allocation, and optimize performance.
* brand development: maintain brand consistency across all marketing channels and materials, enhance brand positioning through creative campaigns.
* digital presence: oversee website content, seo/sem strategies, social media presence, email marketing campaigns, and lead nurturing programs.
* content creation: direct the development of marketing collateral, including product sheets, case studies, and white papers, and evaluate their effectiveness.
* campaign execution: plan and execute integrated marketing campaigns across multiple channels, measure campaign performance, and optimize based on analytics.
* event coordination: organize company participation in trade shows, exhibitions, and industry events, plan and manage product launch events and webinars.
* market intelligence: analyze market trends, customer needs, and competitor activities to inform marketing strategies and identify new opportunities.
* team leadership: manage marketing team members or external agencies, provide guidance and mentorship to develop team capabilities.
qualifications:
* bachelor's degree in marketing, business, or related field; mba preferred
* 5+ years of marketing experience, with at least 2 years in a management role
* proven experience in technology or it hardware marketing
* strong understanding of digital marketing techniques and analytics
* excellent project management and organizational skills
* creative thinking with analytical capabilities
* outstanding communication and presentation abilities
* experience with marketing automation and crm platforms