Why Birdman
Birdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness through
innovation, authenticity, and sustainability.
Mexico is our
home and HQ
—the birthplace of Birdman and the center of our global brand vision. This is where we define the
brand that will scale worldwide.
The work done here will not only win in Mexico but will
shape Birdman's identity globally
in health & wellness.
Role Overview
As
Brand Marketing Manager - Mexico
, you will take full ownership of
brand strategy, positioning, product innovation, category expansions, experiential marketing, PR, consumer insights, and brand building in Mexico.
At the same time, you will play a key role in defining Birdman's
global brand platform
that guides all markets.
This is a
once-in-a-lifetime opportunity
to own Birdman's brand in our home market while also influencing how the brand expands globally.
The Ideal Candidate
The ideal candidate is a
rare hybrid leader
—a brand builder with
creative vision and cultural instinct
, paired with the rigor of a
metrics- and P&L-oriented; operator
. You've
defined brand platforms from HQ
and translated them into
launches, experiential moments, partnerships, and collaborations
that move
awareness, penetration, and share.
You know how to spot and negotiate
co-branding opportunities
that amplify reach and cultural relevance, and you can inspire partners to deliver at Birdman's level of ambition.
Deeply understand the
Mexican consumer and retail landscape
, and turn
insights (Nielsen/Kantar/Ipsos, digital analytics)
into growth. Above all, you bring a
growth mindset
and the ambition to
shape a global wellness brand from Mexico to the world.
Key Responsibilities
- Define and own
Birdman's brand strategy and positioning globally,
starting from Mexico.
- Lead
brand and category expansions in Mexico,
ensuring launches are successful and scalable to other markets.
- Manage
brand P&L; and budgets
in Mexico.
- Partner with
Product & Innovation
to drive global pipeline development and launch strategies.
- Lead
experiential marketing, PR, and activations
to grow brand equity and engagement.
- Identify, negotiate, and activate partnerships, collaborations, and co-branding opportunities
with retailers, influencers, and like-minded brands.
- Drive
social and digital brand alignment
in partnership with Performance Marketing and Social teams.
- Leverage
consumer and market insights (CMI)
to refine positioning and spot new category opportunities.
- Act as the
global brand steward,
ensuring consistency across markets while enabling local relevance.
- Manage agencies and inspire cross-functional partners, with the opportunity to
build a high-performing brand team in Mexico.
Requirements
Must-Have Requirements
- Proven experience defining brand strategy
and positioning, ideally with global or regional influence.
- Track record of delivering measurable, metrics-driven results
(brand equity growth, successful launches, ROI).
- Hands-on
P&L; and brand budget management.
- Experience in product innovation and category expansion,
ideally in CPG, food/beverage, or wellness.
- Strong leadership skills
: able to inspire teams, manage agencies, and collaborate cross-functionally at a global level.
- Proficiency in analytics & insights
(Nielsen, Kantar, Ipsos, brand tracking tools).
- Native/fully fluent Spanish
and
advanced English (C1-C2)
to operate globally.
- Based in Guadalajara, Mexico (HQ),
with flexibility to travel internationally
Nice-to-Have Requirements
- Experience working in
global or regional HQ roles
where brand strategy guided multiple markets.
- Background in
wellness, natural/organic, or food & beverage industries.
- Experience leading
global campaigns or brand platforms
.
- Exposure to
co-branding or strategic partnerships
with international retailers/brands.
- DTC/ecommerce marketing experience
in addition to brand management
Benefits
The Company:
Birdman is on a roll We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together