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Product marketing manager -large & vans

Stellantis
Responsable marketing
Publicada el Publicado hace 22 hr horas
Descripción

Job id: 2016526
career area: sales & marketing
position type: salaried
location: fca mexico – santa fe corporate services
1210, mx
date posted: april 9, 2026
brand: fca group the nameplate manager drives all commercial and product actions related to a nameplate(s). He/she manages current and future vehicles in defining and optimizing: product content, msrp, pricing, volume, marketing strategies, sales, profitability, product communications and key messaging, incentives and product lifecycle strategies.
Strategic: 40%
develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvalsdefines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasksconducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, “we have/they have”, purchasing reason/rejectioncreates the marketing brief to support advertising campaigns (message, target, feature, claims)develops the what’s new plan for the incoming new model year featuring new equipment, pricing, standalone options and mix.evaluates portfolio and product complexity to ensure its adequacy according to market dynamics.
Operational: 60%
conducts the monthly nameplate reviewcreates and maintains nameplates price bulletinsdevelop communications to the dealer networkreview all product touch points of contact for accuracy: train-the-trainer, catalogs, specs, websitesproducts “walk-around” and interviews with mediamaintains the brand product playbooklook along with the fleet group opportunities for fleet sales and provide supportfollow up with supply chain and sales group: stock levels, production, ordering/allocation and logistics
at stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, reli

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