Senior Programmatic Strategist (Remote Mexico) - Future Opening
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue — not just leads. We use Customer Generation, a methodology developed by us, to cut through the noise, drive pipeline, fuel SQLs and scale brands serious about growth. From Paid Media and SEO/Content to CRO, RevOps and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems and want your work to actually mean something, you’ll fit right in.
About the Role
We’re looking for a bold, strategic Programmatic Strategist – someone who thrives in the fast‑moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client‑facing role responsible for day‑to‑day management of our Programmatic clients, including campaign builds, optimization and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders. (Internally, this role is titled Senior Account Strategist, Programmatic.)
What You’ll Do
- Campaign Management: Build, launch and optimize programmatic campaigns across Demand‑Side Platforms such as DV360, The Trade Desk, and others.
- Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- Data Integration: Leverage first‑party and third‑party data for precise audience targeting and segmentation.
- Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
- Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
- Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
- Cross‑Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
- Presentation: Present campaign plans, performance reports and strategic recommendations to clients.
What You’ll Bring
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies or ad tech companies (bonus B2B experience).
- Hands‑on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
- Proven track record in programmatic media planning, buying and building measurement frameworks to evaluate campaign success.
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
- Strong cross‑collaboration skills, excellent interpersonal and communication abilities.
- Solid analytical ability, exceptional attention to detail and a results‑oriented mindset, capable of balancing multiple projects effectively.
Goals
- NSM Attainment: 100%
- CSAT: 4.4+
What We Offer
- Competitive base salary.
- Medical, dental, vision plans, disability and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).
- Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (closed December 24 – January 1), Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure, scaling over time.
- Annual company‑wide retreat.
- Access to certified therapists through Spring Health, membership to Headspace.
- Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Work Environment Requirements
As a remote‑first company, you’ll work from your home office. We collaborate through virtual meetings (Zoom), Slack and other productivity tools. You must have reliable internet access, proficiency with laptop computers (PC or Mac) and be able to remain focused for extended periods. You must be legally authorized to work in the country where you reside (Mexico, Canada, UK, etc).
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.
Equal Opportunity Employment
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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