Strategic marketing leader
executive marketing director for entertainment industry
seeking a visionary and results-driven executive marketing director to lead the marketing strategy across all brands and markets.
key responsibilities
* define and lead the group-wide marketing strategy, aligning business priorities with marketing initiatives to ensure consistency in brand message and experience globally.
* guide the evolution of brand architecture, ensuring relevance, differentiation, and emotional connection across diverse audiences.
integrated marketing execution
* develop and deploy integrated marketing campaigns combining performance marketing, traditional channels, and digital innovation.
* ensure customer-centricity, creativity, and data-driven decision making in campaign development.
performance marketing & e-commerce
* oversee digital growth strategy, including sem, paid media, crm, content, seo, and e-commerce performance.
* optimize digital funnels for acquisition, conversion, loyalty, and roi.
traditional marketing & media strategy
* execute high-impact offline marketing campaigns across tv, radio, print, and out-of-home.
* champion creative excellence and media innovation elevating brand visibility and emotional appeal.
franchise & international collaboration
* partner with global franchise teams to ensure alignment and adaptation of brand strategy to local contexts.
* provide leadership and oversight for international marketing execution, ensuring consistency with group guidelines.
executive stakeholder engagement
* collaborate closely with the ceo and executive team on growth initiatives, positioning strategies, and key launches.
* act as the marketing voice in business decisions, bringing insights that shape group-wide innovation.
team leadership & talent development
* lead and inspire a high-performance marketing team, fostering creativity, accountability, and continuous growth.
* cultivate a culture of excellence, experimentation, and collaboration.
analytics, roi & optimization
* establish strong marketing analytics capabilities to measure, report, and optimize performance across channels and regions.
* ensure marketing investments are accountable, efficient, and strategically aligned.
qualifications
1. minimum 10 years in a senior marketing leadership role, with proven experience in both digital and traditional marketing.
2. expertise in brand strategy, positioning, and integrated campaign execution—global brand experience highly desirable.
3. experience leading marketing across multi-brand environments and franchise networks.
4. fluency in english, with a strong track record in global communication and reporting.
5. demonstrated leadership in building and managing high-performance teams.
6. experience in entertainment, hospitality, retail, or lifestyle sectors preferred.
7. proven ability to operate at executive level and influence strategic decisions.
benefits: executive benefits package including premium insurance, company vehicle, and performance incentives. Opportunity to lead brand transformation in a fast-paced, purpose-driven organization with global ambition.
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