About the company
birdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products. As the global plant-based food revolution gains momentum, we are looking for a dynamic cmi analyst to join our exceptional team and contribute to building the next mexican unicorn!
are you ready to take flight and be part of an amazing team in birdman?
the role
are you obsessed with transforming data into clear insights that drive brand success? Do you thrive in structured, detail-oriented environments where your dashboards, analysis, and reporting directly impact business decisions?
join birdman as a cmi analyst and become the go-to person for transforming market data, sales reports, and competitive benchmarks into actionable strategies. You\'ll be the analytical force behind our brand performance visibility and the owner of our market insights — combining tools like helium10, excel, and power bi to decode the retail battlefield.
we\'re not looking for someone who just builds dashboards — we\'re looking for someone who understands how data becomes truth and turns insights into impact. If attention to detail, analytical rigor, and ownership are in your dna, let\'s talk.
responsibilities
* provide clear, reliable, and updated information on brand, consumer, category, and competitor performance through dashboards and recurring reports for marketing, commercial, and management.
* design and maintain market intelligence tools, such as market trackers 360, to characterize the market, estimate real shares, and detect opportunities.
* support brand managers in measuring the impact of their initiatives, connecting actions with kpis such as sell-out, nps, awareness, and brand value growth.
* consolidate market inputs for new launches and expansions, delivering analysis by format, flavor, price, competition, and channel preference.
* develop ad-hoc analyses to address key business questions and elevate the quality of strategic decisions with a focus on consumer and profitability.
* serve as a bridge between consumer insights and strategic decisions, enabling actionable recommendations that directly impact sell-out growth and brand equity.
operational activities
* update and maintain dashboards of brand, consumer, sell-out, and competitor kpis.
* structure and enrich databases from external sources (nielsen, euromonitor, helium10).
* execute recurring analyses and reports for the marketing, trade, and management teams.
administrative activities
* document definitions, formulas, data sources, and updates for each tool.
* manage research files, trackers, and market input folders.
coordination activities
* coordinate input collection with brand managers to evaluate brand performance.
* collaborate with the strategic projects team to deliver structured data that feeds the 5-year plan and ytg.
planning and strategy activities
* provide market intelligence (pricing, formats, attributes) to define new launch opportunities.
* build and maintain tools such as market trackers 360 that enable market and player characterization.
evaluation and analysis activities
* analyze the impact of campaigns, launches, or portfolio architecture changes.
* identify relevant trends for innovation or channel differentiation.
* measure sell-out, equity, and nps of brands with a focus on explaining changes and opportunities.
communication activities
* present market, consumer, or brand performance insights to relevant stakeholders.
* deliver reports and recommendations in a clear and visually effective way.
* automate reports and repetitive processes using tools such as power query.
* propose improvements in information sources, file structures, and analysis efficiency.
continuous improvement activities
* automate reports and repetitive processes using tools such as power query.
* propose improvements in information sources, file structures, and analysis efficiency.
requirements
education
* completed bachelor\'s degree in marketing, industrial engineering, economics, business administration, or a related field.
* advanced english is preferred for effective collaboration with external vendors and international stakeholders.
professional experience
* 1-2 years in roles related to market analysis, marketing intelligence, category management, or similar areas.
* experience developing kpi dashboards related to commercial, brand, or category performance.
* involvement in analytics for product launches, marketing campaigns, or portfolio reviews.
technical skills
* advanced excel: full command of tables, advanced formulas, clean structures, data traceability, and version control.
* power bi: proficient use of power bi as the main data visualization tool, including dashboard creation, integration of multiple data sources, data modeling, and visual storytelling.
* power query: ability to transform, clean, and consolidate data from both internal and external sources (e.g., nielsen, euromonitor, helium 10, amazon brand analytics, internal databases).
* insight development: capacity to translate complex data into actionable insights for marketing, trade, and innovation teams.
* technical rigor: strong structure and documentation practices, with clear logic, metric definitions, and file hygiene.
* english proficiency: intermediate to advanced level. Able to participate in meetings in english, explain dashboards, and collaborate with global stakeholders.
core competencies
* high attention to detail and strong commitment to quality from the first delivery.
* ability to synthesize and communicate insights clearly and effectively through visual means.
* well-organized when managing large or complex datasets.
* analytical thinking oriented toward commercial and consumer understanding.
* proactive cross-functional collaboration.
* curiosity to explore new data sources and improve tools or processes.
tools & additional skills
* basic sql knowledge for querying centralized databases.
* familiarity with market intelligence platforms such as helium 10, smart scout, nielsen, euromonitor, or amazon brand analytics.
certifications & training
* certification in power bi (desirable)
* courses or certifications in advanced excel and automation tools such as power query.
* courses or exposure to sql (desirable).
* experience working with data from e-commerce or marketplace environments.
ready to level up your impact with birdman? Apply now and help shape the future of plant-based innovation
seniority level
* entry level
employment type
* full-time
job function
* industries
* food and beverage services
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