Overview
the sr. Associate brand manager will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
position
position title: sr associate brand manager
location: guadalajara, jalisco (providencia office)
advanced english
responsibilities
* collaborate in aop (annual brand plan) planning, alignment and kpi’s setting
* conduct brand performance, market trends, and consumer-research analysis to uncover insights for brand positioning development, guide innovation, price and promo architecture, commercial plans and relevant communications
* lead coordination, execution, optimizing and monitoring of campaigns, portfolio optimization, product development, financial performance, price/promo strategies, and innovation launches
* foster collaboration and drive cross-functional projects to achieve brand and business objectives
* develop brand coordinators and trainees reporting to him/her
the sr. Abm must have knowledge of marketing and the environment including external/internal trends, competitive assessment, marketing mix management, and financial kpis (p&l), as well as communications and media management. Requires solid analytical skills to translate learnings into business plans/actions on marketing mix.
to effectively perform duties, sr. Abm should demonstrate the following qualities as defined by the hershey company:
* project management
* analytical skills
* problem solving
* communication and collaboration
* proactivity and creativity
major duties/responsibilities
* 10% understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development
* 40% manage the brand portfolio, including product improvements, launches, and rationalization; oversee the brand communication plan, including media and pos strategies; lead cross-functional efforts to address plan deviations and meet brand/business goals
* 30% monitor brand performance across channels to identify growth opportunities; analyze competitor performance using consumer research insights
* 20% guide and develop talent: brand coordinators and trainees; personal capability development; self-training and development plan; owner of self-continuous growth under supervision
minimum knowledge, skills and abilities
* ability to apply comprehensive research/analytical skills and strategic thinking
* marketing knowledge and principles
* financial and p&l knowledge & management
* communications development and media planning and management
* ability to learn and apply new skills quickly
* pattern recognition and information synthesis
* ability to use innovative analytical approaches to address business questions
* ability to manage multiple, conflicting or ambiguous priorities and meet deadlines
* excellent communication skills; ability to interact with cross-functional teams
* travel is required (10-20%); potential international travel
* modern business computer skills, including strong working knowledge of ms office
education
bachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations)
experience
* marketing experience: 4+ years
* brand management experience (as abm) +2 years
* working knowledge of syndicated data (e.g., nielsen)
* product development experience and successful launches
* project management experience with stage gate process
* business experience: 3+ years
* background in consumer-packaged goods
* experience in cross-functional disciplines a significant plus (e.g., finance, category management, media, market research)
seniority level
* mid-senior level
employment type
* full-time
job function
* marketing and sales
* industries: manufacturing
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