**Responsibilities**:
**Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.**
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.
**What will you be doing?**
- Lead brand´s strategy for annual plan (AOP) identifying key brand pillars & initiatives to drive equity, growth and profit targets (alongside with Brand´s Sr. Manager).
- Responsible of integrated communications development process under “Total Connection Plan” in order to continue building on brand´s equity evolution by developing relevant programs to drive impactful communication campaigns that result in brand KPI’s improvement aligned with defined A&M; budget.
- Lead brand insights/data agenda to guarantee the information needed on-time to analyze competitive moves and understand key category dynamics by requesting research (consumer/shopper/markets), analyzing data and defining data-driven business strategies.
- Holistic understanding of the key business drivers of the category (consumer, shopper, trade, costs, P&L;, media ROI) to recommend strategies and plans.
- Full understanding of Brand Positioning and Brand building (brand health, brand diamond, Brand Tribe) to build brand strategy to drive affinity and relevance within the C&C; Category.
- Media Plan understanding (Digital & TV)
- Manage key partners relationship with internal & external agencies and teams.
- Talent management and development to achieve optimal team performance.
Qualifications:
**Who are we looking for?**
- 3-4 years of experience with Innovation/Brand/Marketing in FMCG companies
- Strategic and analytical thinking
- Consumer, competitor and market understanding to formulate strategic insights.
- Manage marketing plans development and execution
- Understand key leverage points (volume, product cost, A&M;, etc.) of the P&L;
- Multiple project management skills
- Deep digital and analytical capability (Nielsen, Iscam)
- Good relationship skills, both internally and externally, to achieve strong partnership and collaboration.
- Fluent written and spoken English
**What can you expect from us?**
- Competitive compensation
- A flexible work environment that promotes a healthy balance between personal and professional life
- A dynamic and inclusive culture
- A supportive team that will foster your professional growth and development
- Opportunity to work with relevant projects worldwide
- Opportunity to give back to the community with our volunteer programs**Thank you so much for considering PepsiCo to start or continue your career!