Overviewposition title: associate brand manager / brand coordinator / assistant brand managerreports to: brand managerlocation: guadalajara, jal.language: advanced englishsummary: the abm will develop and execute comprehensive marketing strategies to achieve brand and business objectives.responsibilitiesthe abm is responsible to:planning: assist in aop (annual brand plan) planning, alignment and kpi's setting.brand building: collaborate and execute brand performance + market trends + consumer-research analysis to uncover insights for brand positioning developmentstrengthen portfolio: develop and ensure successful launch of innovations, ensuring alignment with brand strategy (obppc), identify and capitalize distribution opportunities and execute portfolio rationalization.rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.brand communication: assist in annual communication planning (media, creative, pos, pr), alignment and kpi ´s setting.execute and monitor strategies.team development: develop coordinators and/or trainees reporting to him/her.hard skillsmarketing mix managementfinancial kpis (p&l & knowledge of rgm platforms)market analysisbrand strategyproduct developmentproject managementtools (tableau, power bi, homescan, nielsen, iscam)communication & media (planning + kpi analysis + management + budget)solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into action plans.key qualities required: leadership skills, attention to detail, adaptability, problem solving, negotiation, communication and collaboration with external and internal parties of the company; proactivity and creativity.educationbachelor's degree required (marketing/management, high achievement and quantitative ability primary considerations).experiencemarketing experience: 3+ years (preferred)brand marketing experience (as brand coordinator) 2-3yworking knowledge of syndicated data (e.g., nielsen, iscam, rie).product development experience and successful launchesproject management experience with stage gate processbusiness experience: 2+ years.background in consumer-packaged goodsexperience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)#j-*-ljbffr