.job overview:the product manager will be responsible for managing the full product lifecycle of white goods such as refrigerators, washing machines, and air conditioners, including market research, product definition, development, promotion, p&l managing.
this position requires strong market insight, product planning abilities, and collaboration skills with r&d, sales, marketing, and other departments to ensure white goods maintain a competitive edge in a highly competitive market.main responsibilities:1.market research and demand analysis:- conduct in-depth research on market trends, competitor products, and consumer needs to develop product strategies and directions.- collect customer feedback and conduct data analysis to continuously improve existing products.2.product definition and development:- define product functions, specifications, and target markets based on market research findings.- work closely with the r&d team to drive the development of new products and ensure timely and quality product launches.- manage the entire product development process, including writing requirement documents, creating roadmaps, and managing iterations.3.product launch and promotion:- develop and execute product launch plans, coordinating with marketing, sales, and channel departments to ensure successful market entry.- collaborate with the marketing team to develop promotional and marketing strategies to boost brand and product visibility.4.product lifecycle management:- monitor product performance in the market, regularly analyze data, and optimize product strategies based on results.- be responsible for product pricing, channel management, and promotion planning.- coordinate with after-sales service and technical support teams to resolve product issues and improve user satisfaction.5.cross-department collaboration:- act as a project leader, coordinating with r&d, sales, supply chain, and manufacturing departments to ensure product projects run according to plan.- facilitate communication and collaboration with both internal and external partners to ensure smooth transitions from development to market launch.qualifications:- over 5 years of experience in product management in home appliance ( white goods industry such as refrigerators, washing machines, or air conditioners necessary).- fluency in english, with the ability to work in an english-speaking environment.- familiarity with product development processes, project management, and cross-department collaboration.- strong market insight and data analysis skills, with the ability to write product requirement documents and market analysis reports.- excellent communication and coordination skills, with a team-oriented mindset and the ability to mobilize resources to ensure project success.- innovative thinking and strategic vision, with the ability to quickly capture market changes and adjust product strategies.- ability to handle work pressure and strong time management skills